Designer Menswear -PE Blue
Aditya Birla Lifestyle Brands · Not specified · onsite · Posted 36d ago
About a minute. You'll make an account on the way through.
About this role
Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes for the category; Creating and developing innovative & commercially viable ranges which are consistent with consumer & market demand and also in line with the brand promise.
Job Context & Major Challenges
Creating/visualizing an idea and producing a range; Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes. Understanding design from a technical perspective, i.e. producing patterns, toiles and technical specifications for designs; sourcing, selecting and facilitate buying fabrics, trims, fastenings and embellishments and adapting existing designs for mass production;
Major Challenges Are
- Working closely with the larger design team, buyers, product developers and production teams to develop innovative ranges which are in line with the customer & market requirements
- Understanding the trends and fashion styles before the actual time for the fashion comes
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1 Trend Forecast
- Conduct primary & secondary Research on Fashion & Lifestyle trends; benchmark competition brands and travel to fairs/markets & mills
- work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
- Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category
- Create the seasonal concept
- to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise
- Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.
- Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.
- Monitor creation of quality tech packs and facilitate timely uploads on the PLM
- intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar
- Lead Quality sampling; guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.
- Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements
- Develop team capabilities
- ensure continuous learning & development for all individuals in the team
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Skills
About Aditya Birla Lifestyle Brands
Aditya Birla Lifestyle Brands
Mumbai, Maharashtra
India
₹8.4L PA avg
Avg at Aditya Birla Lifestyle Brands
About
About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.
As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.
The Companys brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.
These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.
ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.
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