Designer- Lead, UNSW Bengaluru, India

Position Description

Position Title: Designer - Lead

Reports To: Head of Marketing

Employment Type: Full-time

Position Summary

The Designer safeguards the visual expression of UNSW Bengaluru across campaigns, digital properties, print, and event environments. Owns design systems, multi-format production, accessibility standards, and vendor handoffs to deliver consistent, high-quality assets for Indian audiences.

Accountabilities

• Produce campaign visuals (display, social, email, landing pages), brochures, and OOH layouts to UNSW brand standards.
• Produce videos for socials and digital media.
• Maintain a compliant modular design system (components, templates, grids) to accelerate production without compromising quality.
• Prepare print-ready files; manage colour profiles, bleeds, and preflight checks; liaise with printers for QA and proofs.
• Implement accessibility guidelines (contrast, legibility, alt text direction) and multilingual adaptations.
• Manage asset rights/credits; store consent forms; enforce version control and archiving policies.
• Create event signage systems and environment branding; coordinate with Events for site plans and wayfinding.
• Support SEO with visual standards for image metadata and file naming for performance, in accordance with UNSW Sydney content taxonomy requirements.
• Conduct periodic visual audits across campus to identify non-compliant usage and remediate.
  
  

Governance, Values & Safety

Operate within UNSW Sydney's global brand governance model, ensuring all activity is aligned with defined Playbooks, with appropriate approvals and compliance to defined frameworks and processes.

Actively demonstrate alignment with the UNSW Code of Conduct and Values.

Comply with all health, safety, and wellbeing policies and take reasonable care to ensure actions do not impact the psychosocial or physical health and safety of self or others.

Skill & Experience

• Bachelor's in Design/ Visual Communication or equivalent portfolio / level of knowledge gained through any other combination of education, training, and experience.
• Advanced Adobe Creative Cloud and Figma; knowledge of motion graphics / video editing.
• Proven hands -on experience creating high-quality digital and print assets across multiple channels.
• Strong portfolio showcasing branding, marketing campaigns, social media, presentations, video content, and creative storytelling.
• Experience across print, out-of-home and digital production in India; strong QA quality assurance discipline.
• Strong art direction and creative skills that demonstrate an understanding of branding, customer/ user experience and how best to communicate complex information in a compelling way.
• Well-developed interpersonal, verbal and written communication skills with the ability to work individually and collaboratively across a matrix organisation including experience with Agile Ways of Working and agile tools (e.g. Wrike, Trello, Jira) and Microsoft Office.
• Ability to apply judgement, creativity and flexibility to ensure outputs are delivered on time and on brief.
• An understanding of and commitment to UNSW's aims, objectives and values in action, together with relevant policies and guidelines.
  
  

Core Skills

Creative & Visual Design

• Strong expertise in graphic design principles, typography, layout, color theory, and branding.
• Excellent visualization skills with the ability to convert complex ideas into clear and compelling creative concepts.
• Ability to create impactful marketing collateral, campaign assets, event branding, and executive presentations.
  
  

Video & Motion Design (Hands-on)

• Proficient in video editing, motion graphics, and short-form content creation.
• Experience with Adobe Premiere Pro, After Effects, or equivalent tools.
• Ability to conceptualize, edit, and deliver engaging video content for digital, social, and event channels.
  
  

Key relationships

• Brand Marketing Manager
• Copywriter; Social & PR
• Event Executives; Print/Out of Home media vendors
  
  

This Position Description outlines the objectives, responsibilities, skills, experience, and behaviours required to successfully perform the role. The accountabilities may evolve in line with the changing requirements of UNSW Bengaluru and the joint venture as the campus establishes and scales.