Design Lead - UI/UX

HDFC Bank Design Lead

About the Role

At HDFC Bank, Design is a strategic capability that shapes how millions of customers experience banking every day. We are looking for a Design Lead to drive customer-centric, AI-enabled digital experiences across Mobile Banking, Net Banking and other digital platforms. This role requires a leader who can define vision, execute with excellence, and mentor a high-performing design team.

Key Responsibilities

• Own end-to-end product design from discovery to launch for complex banking journeys.
• Lead 01 initiatives and transform ambiguous problems into intuitive experiences.
• Mentor and grow a team of 23+ designers through coaching and design reviews.
• Partner with Product, Business, Engineering, Data and Risk stakeholders.
• Champion design systems, accessibility, usability and design governance.
• Leverage AI tools and emerging workflows to improve quality, speed and innovation.
• Use customer insights and metrics to continuously improve experiences.

Must-Have Skills

• 5+ years in Product, UX/UI or Interaction Design.
• Demonstrated success delivering products/features from 01.
• Experience leading small design teams.
• Excellent communication, storytelling and stakeholder management.
• Strong portfolio showing strategic thinking and measurable outcomes.
• Hands-on exposure to AI-assisted design, LLMs or AI-enabled product experiences.
• Passion for BFSI and solving complex financial journeys.

Preferred Qualifications

• Experience in Banking, FinTech, Payments, Lending, Wealth or Insurance.
• Degree in Design from NID, IDC (IIT Bombay), IIT Institute of Design, Srishti, MIT ID, Pearl Academy or equivalent is an added advantage.
• Experience building scalable design systems.

What Success Looks Like (First 12 Months)

• Launch high-impact customer journeys with measurable business outcomes.
• Improve design quality, consistency and speed through reusable systems.
• Build a strong design culture and mentor future leaders.
• Drive AI adoption across the design process.