Design Lead Brand Systems and Motion

1. About Us

KOLOFON.AI is a Thiruvananthapuram-based campaign-driven AI venture poised to upend the AI experience in India. We follow the Oversubscribed principles of Daniel Priestley and run high-impact, 90-day campaigns that build authority and draw customers to us.

2. About the Role

We are seeking an exceptionally talented, digital-native Design Lead — Brand Systems and Motion to establish and drive the visual identity for EMERGENCE 26 (October 21 to 24) and our flagship enterprise AI campaigns. In this role, you will lead the end-to-end creative pipeline—producing high-converting performance ad creatives, kinetic short-form reels, bespoke editorial newsletters, brand design systems in Figma, and high-impact print collateral for our executive retreats.

We prioritize designers with an intuitive grasp of modern tech aesthetics, dark-mode visual hierarchy, motion pacing, and digital conversion over traditional DTP agency backgrounds.

3. What You Will Build and Own

1. High-Converting Paid Ad Engines: Design high-CTR static and carousel ad variants across LinkedIn, Meta, and Google Display, establishing structured A/B testing variations for copy, colorways, and layouts.
2. Kinetic Motion and Short-Form Reels: Conceptualize, edit, and animate engaging, high-retention video reels (9:16) featuring dynamic on-screen typography, audio syncing, and visual hooks for Instagram, LinkedIn, and YouTube Shorts.
3. Bespoke Editorial Newsletters and Strategy Dossiers: Design sleek, reader-friendly digital publications, whitepapers, and email layouts (Figma/Substack/Beehiiv formats) for executive audiences. This will include Executive Dossiers, Sponsor Briefs, and Prospectus.
4. Scalable Figma Design Systems and Brand Kits: Build modular component libraries, presentation master decks, brand guidelines, and social media template kits for rapid deployment by the growth and sales teams.
5. Premium Event and Print Collateral: Translate our digital identity into executive-grade physical collateral—including stage backdrops, attendee badges, pull-up banners, brochures, and the physical Artifact Package binders.  

4. Critical Skills and Qualifications (Non-Negotiable)

1. Design Systems and UI Tools: Advanced proficiency in Figma (auto-layout, components, variants, styles) for digital layouts, presentations, and design systems.
2. Motion and Video Editing: Proven expertise in Adobe After Effects, Premiere Pro, or CapCut Pro with a sharp sense of pacing, kinetic typography, and motion transitions.
3. Vector and Raster Mastery: Deep fluency in Adobe Illustrator and Adobe Photoshop for vector asset creation, photo manipulation, and key visual development.
4. Modern B2B Aesthetic: An innate eye for minimalist enterprise tech design—clean typography hierarchy, contrast control, sleek glassmorphism, and structured information layouts.
5. Execution Velocity and Ownership: Ability to turn around daily creative variations rapidly during active 90-day campaign sprints without sacrificing visual quality.
6. Elite Institutional Background: Degree in Design (M.Des/B.Des/B.F.A.) from NID, IIT Bombay (IDC), IIT Delhi, IIT Guwahati, Sir J.J. Institute of Applied Art, or Srishti Manipal. Equivalent mastery demonstrated through an exceptional enterprise-grade brand and visual design portfolio will also be evaluated.

5. What We Offer

• High-Visibility Creative Leadership: Complete creative ownership over the visual identity of a premier national AI strategy retreat and enterprise software brand.
• Fixed Compensation: Competitive per month base salary (commensurate with portfolio depth and speed).
• Performance Bonus: Milestone bonus tied to creative delivery velocity, ad performance benchmarks (CTR/ROAS), and zero-defect print handoffs.
• Collaborative Tech Environment: Direct collaboration with experienced AI architects and growth marketers in a fast-paced, high-standard culture.

6. How to Apply

Apply on LinkedIn. Simultaneously, submit the following to [HIDDEN TEXT] with the subject line [Visual Designer Application] Your Name:

1. A link to your Portfolio/Behance/Dribbble/Figma showcase (Applications without a portfolio will not be evaluated).
2. Links or files to at least 2 sample motion reels/short-form videos you edited and animated.