Design Head - WW, VHIW
Aditya Birla Lifestyle Brands · Not specified · onsite · Posted 42d ago
About a minute. You'll make an account on the way through.
About this role
Supporting Actions
Research & Trend Analysis
- Conduct primary & secondary Research on Fashion & Lifestyle trends for successful understanding of trends and range creation.
- benchmark competition brands to have a clear understanding of product handwriting & brand differentiation
- travel to fairs/markets & mills and share learning through design reports
- Call out seasonal colors/fabrics/silhouette and product innovation to key stakeholders on a regular basis.
- Create seasonal concept backed by strong research and understanding of seasonal high-trends.
- Build on a story telling model to ensure commercial viability & high fashion sensibility in-line with the brand promise to the consumer
- Create range in line with the seasonal concept.
- Work with Product & Product Development teams to understand costing/commercial viability of the merchandise and to ensure seamless and timely end-to-end development of your range.
- Participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
- Create elaborate and quality tech packs and facilitate timely uploads on the PLM
- Ensure timely handover to sourcing & product teams in line with the business process calendar
- Lead Quality sampling; work with product and sourcing, suppliers & mills to ensure successful proto development in actuals. This has to be done in compliance with the timelines/ deliverables.
- Approvals of strikeoffs, lapdibs, and other developments.
- Ensuring seamless interactions with bith internal and extrenal stakeholders (supplier/mills)
- Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights.
- Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines
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Skills
About Aditya Birla Lifestyle Brands
Aditya Birla Lifestyle Brands
Mumbai, Maharashtra
India
₹8.4L PA avg
Avg at Aditya Birla Lifestyle Brands
About
About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.
As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.
The Companys brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.
These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.
ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.
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