Design Category Head, Women's Wear (WW) - Van Heusen Innerwear

Research & Trend Analysis

• Conduct primary & secondary Research on Fashion & Lifestyle trends for successful understanding of trends and range creation.
• benchmark competition brands to have a clear understanding of product handwriting & brand differentiation
• travel to fairs/markets & mills and share learning through design reports
• Call out seasonal colors/fabrics/silhouette and product innovation to key stakeholders on a regular basis.

Season Concept & Story telling

• Create seasonal concept backed by strong research and understanding of seasonal high-trends.
• Build on a story telling model to ensure commercial viability & high fashion sensibility in-line with the brand promise to the consumer

Range Presentation

• Create range in line with the seasonal concept.
• Work with Product & Product Development teams to understand costing/commercial viability of the merchandise and to ensure seamless and timely end-to-end development of your range.
• Participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.

Tech Pack creation

• Create elaborate and quality tech packs and facilitate timely uploads on the PLM
• Ensure timely handover to sourcing & product teams in line with the business process calendar

Proto development

• Lead Quality sampling work with product and sourcing, suppliers & mills to ensure successful proto development in actuals. This has to be done in compliance with the timelines/ deliverables.
• Approvals of strikeoffs, lapdibs, and other developments.

Stakeholder engagement

• Ensuring seamless interactions with bith internal and extrenal stakeholders (supplier/mills)

Self Development

• Ensure travel & visits to mills, fairs work in the market to understand emerging trends & consumer insights.
• Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines