Deputy Unit Manager - Payments - Acquiring COE
Bajaj Finserv Health · Pune · onsite · Posted 36d ago
About a minute. You'll make an account on the way through.
About this role
Job Purpose
Drive growth & marketing campaigns for cross sell products for merchants and generating revenue through all digital asset.Culture Anchor:Work Hard - Consistently puts in effort. plans and tracks daily progress to achieve targetsExecute with Rigor - Takes responsibility for meeting targets with focus and effortOwn It - Maintains honesty and fairness in all interactions in line with organization's policiesAct with Integrity
Duties And Responsibilities
Expectations/Requirements:
- Drive growth & marketing campaigns for merchant cross sell business through M1 App, focused on key metrics: such as Revenue Generation ,Funnel Management ,Lead Management
- Responsible for heading and overseeing all the user communication channels (Push Notifications, SMS, In-App Banner)
- Customer segmentation and micro-segmentation to be used for communication and building curated product features as well as offers
- Set up merchant cross sell product behaviour.
- setting road map for path to profitability .Performance Marketing – 1-Campaign segmentation 2-Increase Campaign efficiency Performance Marketing-
- Defining Merchant offer on cross sell product.
- Automation of Reports for Real Time Tracking .
- Designing Promotional Activity to engage & improve cross sell activity.
- Work closely with the business stakeholder for E2E Funnel.
- Designing & Planning communication for Merchant Cross sell Engagement.
- Tracking the performance of campaign & taking course corrective action.
- Data driven decision making to understand the necessity of merchant.
- Add strategic value to processes through competition mapping and best practices adoption
- Prepare monthly updates and reports on performance and progress to be shared with Project Head and other Vertical Heads.
- Driving Cross Sell
- Improve offer count of cross sell product.
- Qualifications: Post Graduate b) Work Experience: 2 to 5 Years c) Skills Keywords: Performance Marketing,Customer Behaviour,Responsys,Segmentation,Analyse customer profie,Reporting
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Skills
About Bajaj Finserv Health
Bajaj Finserv Health
Internet
1.0k+
employees
2019
7 years old
Pune, Maharashtra
India
About
Company Overview
Bajaj Finserv Health is a health-tech company providing access to preventive, personalized & affordable healthcare for all. It is an all in one healthcare application where you can get a wide range of healthcare services such as accessing personalized healthcare plans, finding doctor clinics near you, booking appointment, storing your health records, and a lot more. At Bajaj Finserv Health, we are trying to change the way Indians access Healthcare. If you want to tackle hard and interesting problems at scale, and create an impact within an entrepreneurial environment, Join us!
Website: https://bajajfinservhealth.in/
Video links (App video) https://youtu.be/M2QHvaBC_z8
Bajaj Finserv Health Launch https://youtu.be/IrL_GDlCUhQ
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Career growth
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Work-life
3.5
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