Deputy Unit Manager - Fixed Deposits

Job Purpose
This position is open with Bajaj Finance ltd. Content Manager will be responsible for creating, improving and maintaining content with the goal of achieving business goals. Duties will also include raising brand awareness by sharing content and monitoring web traffic and metrics with the interest of maintaining best practices.

Duties and Responsibilities

PRINCIPAL ACCOUNTABILITIES (Accountabilities associated with the job)

• Develop content strategy that aligns with marketing and business targets both long term and short term.
• Collaboratively design and develop site content design and layout alongside design and marketing teams.
• Generate and publish engaging content.
• Edit, proofreading and improve upon writer's posts when necessary.
• Ensure brand consistency by communicating effectively with writers.
• Optimize content according to SEO.
• Use content management systems to analyze website traffic and users engagement metrics.
• Increase web traffic across platforms by managing content distribution to online channels and social media.
• Ensure all data and work is legally compliant (e.g. copyright protection).
• Remain current on developments and generate new ideas to draw attention of audience.

4.MAJOR CHALLENGES (Challenges faced on an on-going basis in carrying out the job)

• KPI- success metrics ownership
• Online DIY Portal - Monitoring Project Execution
• Liasoning with internal stakeholders for Capability Support Project Management

5.DECISIONS (Key decisions taken by job holder at his/her end)

Timeline Deliverables for projects related to online DIY

6.INTERACTIONS (Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job)

Internal Clients

• Roles you need to interact with inside the organization to enable success in your day to day work
• IT, Business, COEs, Marketing, Call Centre, Legal Compliance

External Clients

• Roles you need to interact with outside the organization to enable success in your day to day work
• Retail Product Distributors, Sister companies (BHFL, BFDL, BFSD etc) COE

7.DIMENSIONS (Key numerical data which will reflect the scope and scale of activities concerning this job)

Financial Dimensions (FY 22) (These should be quantifiable numerical amounts)

AOP Volume through Online DIY channel 1500 Crs

Other Dimensions (FY 22) (Significant volume dimensions associated with the job)

Total Team Size: 1
Number of Direct Reports: 0
Number of Indirect Reports: 0
Number of Outsourced employees: 0

8.Required Qualifications and Experience

SKILLS AND KNOWLEDGE (Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)

Educational Qualifications

• Background of Financial products with MBA in journalismMarketing or relevant field
• Proven work experience as a Content manager
• Verifiable experience with MS Office and WordPress
• Basic technical knowledge of HTML and online publishing
• Knowledge of SEO and web traffic metrics
• Comprehension of and familiarity with social media
• Outstanding written English skills.

Personal Attributes

• Excellent interpersonal and communication skills- both verbal written
• Ability to multi task- work on tight deadlines and able to cope under pressure
• Attention to detail and high level of accuracy
• Strong problem solving/logical thinker and highly numerate
• Ability to work with cross functional teams and multiple stakeholders