Deputy Unit Manager - Digital Platforms & Consumer Technology
Bajaj Finance · Pune · onsite · Posted 20d ago
Undisclosed4–6 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution - from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.
Responsibilities - Campaign Management (Primary Focus)
- Plan, launch, and manage campaigns across Search, Social, Push Campaign
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimise basis performance
- Work closely with media/agency partners for campaign execution
- A/B Testing & Experimentation
- Design structured A/B tests across creatives, audiences, landing pages, and offers
- Test hypotheses to improve CTR and cost efficiency
- Measure results statistically and implement winning variations
- Build a continuous experimentation roadmap
- Funnel Tracking & Optimization
- Track full acquisition funnel: Discovery to fulfilment
- Identify drop-offs and conversion bottlenecks
- Partner with Product/Tech to fix funnel leakages
- Improve conversion rates and reduce cost per acquisition through data-led actions
- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
- Consumer AI-Led Targeting & Personalization
- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
- Execute & automate remarketing framework
- Support personalized communication and recommendation initiatives
- Analytics & Reporting
- Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
- Create dashboards and performance reports
- Analyze campaign and cohort performance
- Share insights and optimization recommendations with stakeholders
- Cross-Functional Collaboration
- Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
- Translate campaign needs into clear requirements for implementation
- Ensure seamless execution of growth initiatives across systems
Ideal Profile
- 4-6 years in performance/growth marketing
- Strong hands-on experience managing paid campaigns
- Comfortable with data, numbers, and experimentation
- Detail-oriented executor with strong problem-solving skills
- Experience in fintech/lending/app growth is a plus
Sourced from naukri
Skills
crmAd CopiesCampaigndigital platformsLendinganalytics platformsAnalyticsPaid CampaignsFintechCampaign ManagementCampaign ExecutionCustomer AcquisitionPerformance MarketingmarketingData ScienceArtificial Intelligence
About Bajaj Finance
Bajaj Finance
NBFC
64.1k+
employees
1987
39 years old
Pune, Maharashtra
India
About
Bajaj Auto Finance offers Two Wheeler loans, Three Wheeler loans & Quote Loan at low-interest rates.
Industries
NBFCFinancial Services
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