Deputy Region Manager

Role Overview

1. Overseeday-to-day retail operations across multiple COCO stores, ensuring consistencyin execution and adherence to company standards.
2. Drive sales performance and ensure achievementof monthly and annual sales targets and key performance indicators (KPIs).
3. Ensure implementation of brand standards, VMguidelines, and SOPs across all stores.
4. Lead, coach, and develop Store Managers andfrontline sales teams to improve productivity, product knowledge, and customerengagement.
5. Conduct regular store visits, audits, andperformance reviews to identify gaps and drive continuous improvement.
6. Monitor inventory levels, ensure stockavailability, control shrinkage, and maintain stock accuracy.
7. Analyze sales trends, conversion metrics, andoperational reports to recommend and implement corrective actions.
8. Coordinate with cross-functional teams (HR, SupplyChain, Finance, Marketing) to support store operations and businessinitiatives.
9. Support new store launches, store revamps, andspecial sales campaigns in the region.
10. Handle escalations related to customerservice, people issues, or operational challenges in a timely and professionalmanner.
11. Ensure compliance with company policies,statutory norms, and local market practices.

Key Performance Indicators


Candidate Requirements

• 510 years of relevant experience in retail operations andsales.
• Mandatory experience in managing multiple stores / cluster retailoperations, with responsibility for store performance, sales, operations, andpeople management.
• Proven experience in multi-store management, includingleading Store Managers and frontline retail teams.
• MBA is mandatory; an MBA in Retail Management or a relatedspecialization would be preferrable.
• Candidates with experience in Mattress, Furniture, HomeFurnishing, Jewelry, Optical Retail (D2C), Consumer Electronics &Appliances, or similar retail categories will be preferred.
• Strong track record of driving sales performance,operational excellence, and customer experience across multiple stores.
• Demonstrated ability to build, coach, and leadhigh-performing store teams.
• Strong analytical skills with the ability to interpretretail metrics, business data, sales trends, and operational reports.
• Excellent stakeholder management, communication, andconflict-resolution skills.
• Strong understanding of retail KPIs, including conversion,ASP, UPT, ATV, inventory accuracy, and store productivity.
• Willingness to travel extensively across the region forregular store visits, audits, and performance reviews.

Key Competencies


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