Deputy Manager

Role & responsibilities

• Develop and implement marketing automation solutions- Includes building email campaigns, creating customer journeys, and automating marketing workflows.
• Customizing and configuring various Marketing Cloud components like Email Studio, Journey Builder, and Automation Studio.
• Data Management and SQL Queries - Developing and optimizing SQL queries for segmentation, data extraction, and reporting.
• Experience in managing Email Marketing automation and demand generation of overall Email channel is a must
• The ideal candidate should be adept with automated marketing tools like Salesforce, Clever Tap, & Net core
• Responsible for executing targeted email campaigns using marketing tool (SFMC)
• SMS campaigns using marketing tool (SFMC)
• Responsible for executing targeted WhatsApp campaigns using marketing tool (SFMC)
• Responsible for executing targeted Push Notification campaigns using marketing tool (SFMC)
• Prepare & monitor digital marketing reports on weekly & monthly basis.
• Ensuring design and layouts of emails are optimized, user and mobile-friendly
• Proofreading key messaging in and out of email templates
• Basic level of knowledge in data query will be required.
• Aiding additional digital marketing efforts.
• Experience and knowledge of SEO/SEM, Google Analytics, SFMC Journey Builder, and Interaction Studio would be preferred