Deputy Manager

Job Title: Deputy Manager ? Digital Media

Location: Bangalore (5-day work from office)

Department: Marketing

Reports to: Senior Manager ? Digital Traditional Media

About Duroflex

At Duroflex, we?re on a mission to help people live better by designing comfort that eases stress and

powers everyday life. With 60+ years of expertise and a strong presence across retail, e-commerce,

and omnichannel platforms, we?re evolving from a sleep solutions company into a holistic comfort

brand ? creating products, services, and experiences designed to destress.

Join a dynamic marketing team that blends creativity with performance, and help us bring this

purpose to life across digital touchpoints.

Role Overview

As Deputy Manager ? Digital Media, you?ll be the execution backbone of our media team. You?ll

manage day-to-day campaign operations, support planning and buying across digital channels, and

help drive traffic, leads, and footfall for both online and offline business. This role is ideal for

someone with 2-4 years of hands-on experience who wants to learn the strategic side of media

while building deep expertise in execution.

What Success Looks Like

? Paid campaigns across Meta, Google, and programmatic run on time and hit defined KPIs.

? Consistent footfall growth from hyperlocal campaigns across COCO and FOCO stores.

? Google Business Profiles (GBPs) are optimised for visibility, reviews, and conversions.

? Campaign dashboards are updated weekly with clear performance insights.

? Internal teams and agencies receive flawless briefs, reports, and campaign support.

Key Responsibilities

1. Digital Campaign Execution

? Assist in planning and execution of paid media campaigns across Google, Meta, YouTube,

programmatic, and affiliate platforms.

? Work closely with the Senior Manager and media agency to manage daily budgets, pacing,

and optimisations.

? Support in setting up campaigns, audiences, UTM tagging, and conversion tracking.

2. Performance Monitoring Optimisation

? Track key campaign metrics (CTR, CVR, CPL, CPA, ROAS) and prepare weekly/monthly

reports.

? Analyse creative performance and audience insights to recommend improvements.

? Run A/B tests on ad creatives, landing pages, and targeting to improve results.

3. Hyperlocal Retail Media Support

? Execute hyperlocal campaigns for store openings, events, and weekend activations.

? Manage Google Business Profiles: update offers, photos, posts, and QAs, ensuring high

ranking for ?near me? searches.

? Monitor call-driving, direction clicks, and store-visit metrics and highlight improvement

opportunities.

4. Reputation Review Management

? Support post-purchase review generation across GBP and other platforms.

? Monitor ratings and reviews, flag critical feedback, and ensure timely responses in

coordination with the CX team.

5. Cross-Functional Collaboration

? Work with creative, content, and CRM teams to ensure campaigns align with messaging and

lifecycle journeys.

? Support coordination between internal stakeholders and external agencies.

? Stay updated on digital trends, ad formats, and new platform betas.

Skills Qualifications

Experience:

? 2?4 years of experience in digital media execution (client-side or agency).

? Proven experience running campaigns on Meta, Google Ads, and/or programmatic

platforms.

? Experience with hyperlocal targeting, store campaigns, or GBP optimisation is a strong plus.

Technical:

? Proficiency with Google Ads, Meta Ads Manager, GA4, and campaign analytics dashboards.

? Familiarity with tracking, UTM tagging, and basic SEO/SEM principles.

? Understanding of retargeting, audience segmentation, and funnel optimisation.

Soft Skills:

? Detail-oriented and comfortable with numbers and reporting.

? Highly collaborative with strong communication and coordination skills.

? Self-starter with a growth mindset and eagerness to learn.

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