Deputy Manager - Trade Marketing

1. Trade Marketing Strategy & Planning

• Develop and implement zonal trade marketing plans aligned with national strategies.
• Customize dealer and retailer programs based on local market trends and sales objectives.
• Plan and monitor trade promotional budgets and ROI in the zone.
• Increasing and maintaining display share

2. Channel Development & Support

• Lead initiatives to onboard, train, and engage channel partners - dealers, retailers, influencers.(architects.masons , interior designer and contractors)
• Drive execution of in-store visibility initiatives: POP materials, signage, store branding, and displays.
• Support expansion of exclusive stores (Franchisee) , MBOs and enhance customer experience at touchpoints.

3. Schemes, Incentives & Loyalty Programs

• Design and/or implement trade schemes, cashback offers, product bundling, and loyalty programs for channel partners.
• Track participation and impact, and coordinate with sales and finance for timely payouts.

4. Retail Activation & Campaigns

• Plan and execute zonal retail activations, roadshows, and influencer meets.
• Collaborate with local event agencies to execute BTL activities to enhance footfall and brand visibility.
• Ensure proper branding at exhibitions, trade events, and dealer meets.

5. Cross-functional Collaboration

• Work closely with sales teams for market insights and to drive trade engagement.
• Coordinate with supply chain and product teams for POS material availability and product training support.
• Provide feedback to the central marketing team on local requirements.

6. Performance Monitoring & Reporting

• Maintain dashboards for scheme effectiveness, branding compliance, and dealer performance.
• Regular reporting on trade marketing KPIs - footfall uplift, secondary sales growth, brand recall, and partner satisfaction.

7. Team Management

• Handling team of Regional Marketing Incharges
• Team KPI & performance
• Team leadership , performance , mentoring & grooming

8. Budget Management

• Effectively managing marketing budgets for the zones.
• Timely Invoice submission and monthly provisions.

Skills

• Negotiating Contracts

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.