Deputy Manager - Sales HR

Job Title / Designation: Business Partner HR (Sales)

Department: Human Resources

Functional Reporting to: General Manager – HR

Administrative Reporting to: Head of Sales

Location: Multiple

Job Purpose

- Build strong connect with the sales team to effectively partner in fostering a values-driven culture.

- Drive core HR processes efficiently to create a positive and high-performance work environment.

- Ensure capability building of the sales team aligned with development needs and organizational priorities.

- Strengthen communication and engagement to keep teams motivated and performance-focused.

- Manage employee headcount, tracking, and related expenses.

- Ensure effective bench planning and hiring of the right talent to support the sales agenda.

- Collect, consolidate, and analyze data to generate insights and actionable reports.

- Provide comprehensive HR, personnel, and administrative support to the regional sales team.

Primary Roles & Accountabilities

1. Core HR Processes

Ensure seamless execution of all key people processes:

Performance Management

- Drive objective setting aligned with AOP, business, and people priorities (SMART goals).

- Ensure completion of Mid-Year Reviews with meaningful feedback and direction.

- Oversee Annual Appraisals, including quality PDRs, calibration, and pay-for-performance alignment.

- Facilitate Focal Point Discussions ensuring structured feedback and development inputs.

Employee Surveys

- Management Connect Survey: Ensure participation, data accuracy, and drive action planning with managers.

- Organization Health Survey: Ensure effective administration, insights generation, and action tracking.

- PMP Survey: Drive participation and implement corrective actions based on feedback.

People Planning

- Coach managers in building CDAPs and regional people plans.

- Support talent movements aligned with the people planning framework.

- Ensure execution of development plans for employees.

2. Staffing

- Manage end-to-end recruitment for the region across channels (Traditional Trade, Modern Trade, Wholesale, Upcountry) up to L05 (Sales Trainee to Area Sales Manager).

- Own manpower planning, sourcing, onboarding, and induction processes (supporting L6+ hiring).

- Drive Internal Job Postings (L01–L05 levels).

- Maintain headcount as per AOP with monthly tracking.

- Minimize man-day loss through timely hiring and replacements.

- Promote diversity by hiring talent from varied backgrounds.

- Ensure structured exit interviews and feedback integration into HR processes.

3. Employee Engagement & Culture Building

- Act as an employee champion by maintaining strong frontline connect and resolving issues promptly.

- Lead Rewards & Recognition initiatives (ROH, AM of the Month, CE of the Month, Family Day, contests).

- Partner with RMs to nominate high-performing employees for recognition programs.

- Drive regional engagement initiatives ensuring high participation.

- Establish effective two-way communication channels with frontline teams.

- Ensure awareness and communication of HR processes and strengthen employer branding.

- Promote organizational values and Code of Conduct, acting as a role model.

4. Capability Building

- Drive capability-building initiatives in partnership with RM and BU HR.

- Ensure development planning aligned with performance management and people planning (70:20:10 model).

- Support performance improvement plans for identified employees.

- Lead change management initiatives and continuous improvement in the sales function.

- Facilitate training programs and evaluate effectiveness against business outcomes.

5. Administration & MIS

- Generate and maintain HR reports, analytics, and dashboards (including Win Battles reports).

- Ensure timely submission of reports to HO and drive action plans.

- Provide timely HR administrative support to employees.

- Manage third-party resources (TDO, SPO, Admin) including T&E, salary, imprest, and grievance handling.

Skills / Attributes / Experience

- Strong ability to prioritize, anticipate, and multitask effectively.

- Excellent interpersonal and stakeholder management skills.

- Strong communication and influencing capability without formal authority.

- Good understanding of sales operations and business drivers.

- Sound knowledge of HR processes and best practices.

- Strong process orientation with focus on governance and compliance.

- High ownership, execution focus, and value-driven mindset.

- High learning agility and strong customer orientation.