Deputy Manager - Martech

Roles and Responsibilities :

• Develop and execute marketing automation strategies to drive customer engagement and conversion.
• Manage email campaigns from planning to execution, ensuring timely delivery and high open rates.
• Collaborate with cross-functional teams to create targeted marketing campaigns using CleverTap's platform.
• Analyze campaign performance metrics to optimize future marketing initiatives.

Job Requirements :

• 3-20 years of experience in digital marketing or a related field.
• Proficiency in CleverTap or similar marketing automation tools.
• Strong understanding of email marketing best practices and automation workflows.
• Experience with A/B testing, segmentation, and personalization techniques.