Deputy Manager Marketing

Responsibilities

• Digital Marketing & Social Media Management - Design and execute multi-channel campaign strategy across digital media platforms to drive brand awareness, lead generation and engagement.
• Website & CRM - Maintain website hygiene and regular content updating
• Website & CRM - Coordinate with agency to oversee SEO/ AI Search Optimization
• Website & CRM - Ensure website acts as a high-conversion lead generation engine
• Website & CRM - Manage and optimize custom CRM system to ensure effective lead tracking, segmentation, and nurturing
• Website & CRM - Drive CRM adoption across sales teams through structured processes and reporting
• Website & CRM - Generate actionable insights from CRM data to support sales and marketing decisions
• Vendor & Agency Management - Act as the primary point of contact for marketing agencies, digital partners, and vendors
• Vendor & Agency Management - Ensure timely execution of deliverables with high quality standards
• Events/Exhibitions/Roadshows - Lead end-to-end planning and execution of exhibitions, trade shows, and roadshows (domestic & international)
• Events/Exhibitions/Roadshows - Own brand representation, booth design, and on-ground marketing activities
• Events/Exhibitions/Roadshows - Ensure strong lead capture and post-event follow-up mechanisms
• Email Marketing & Campaign Execution - Design and execute targeted email marketing campaigns for lead nurturing and customer engagement
• Email Marketing & Campaign Execution - Monitor campaign performance (open rates, CTR, conversions) and optimize accordingly
• Content, Webinars & Product Marketing Coordination - Collaborate closely with product and design teams to develop high-quality content including blogs, webinars, case studies, and brochures
• Content, Webinars & Product Marketing Coordination - Translate technical product features into compelling marketing narratives
• Content, Webinars & Product Marketing Coordination - Develop other required sales enablement material as per requirement.
• Market Research & Insights - Conduct ongoing market research to track industry trends, competitor activity, and customer needs
• Market Research & Insights - Identify new market opportunities and growth segments

Qualifications

• Master s degree / MBA
• 3-6 years of experience in marketing, preferably in B2B, life sciences, or plastic labware industry
• Strong understanding of digital marketing, CRM systems, and analytics tools
• Experience managing agencies, vendors, and cross-functional teams
• Excellent communication, project management, and execution capabilities
• Data-driven mindset with the ability to translate insights into actionable strategies
• Experience with Gen AI tools, WordPress, and C-Panel

Location

• On-site
• Delhi

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