Deputy Manager - Marketing
Ingram Micro · Mumbai · onsite · Posted 65d ago
Not disclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
Vendor Marketing Strategy & Planning
Vendor Marketing Strategy & Planning
- Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
- Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
- Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
- Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem
- Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
- Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
- Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
- Introduce vendors to Ingram-led marketing initiatives and demand generation programs
- Work with vendors to secure and allocate MDF for ROI-driven marketing activities
- Standardize the MDF planning and governance process, especially for vendors who lack internal marketing resources
- Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
- Ensure compliance with vendor MDF policies and internal governance processes
- Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms
- Enable vendors to leverage Ingram's digital demand generation programs and integrated campaign frameworks
- Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution
- Enable vendors to leverage Ingram Micro's Xvantage platform and digital marketing capabilities
- Support vendors in activating platform-based marketing initiatives that drive partner engagement and adoption
- Work closely with Platform Marketing and Digital teams to ensure effective execution of vendor campaigns
- Deliver regular performance reporting including vendor growth metrics, campaign impact, and marketing ROI insights
- Provide monthly and quarterly updates to vendor stakeholders and internal leadership teams
- Identify opportunities to improve marketing effectiveness and scale successful programs
- 5–10 years of experience in Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing
- Digital-First attitude, more driven to drive high impact Always ON Digital Campaigns, with sound knowledge of Digital Marketing, Marketing Automation, Digital Tools
- Experience within IT distribution, technology vendors, telecom, or enterprise technology ecosystem preferred. Candidates with agency background may also appy
- Strong understanding of MDF programs, vendor marketing governance, and claim processes
- Proven ability to develop and execute partner marketing programs that drive measurable business impact
- Strong consultative selling and stakeholder management skills, with the ability to influence vendor marketing investments
- Experience working with cross-functional teams including sales, marketing, and vendor stakeholders
- Strong analytical and reporting capabilities to track marketing effectiveness and vendor performance
- Bachelor's degree in Marketing, Business Administration, or related field
- Increased vendor marketing investments and MDF utilisation through Ingram Micro
- Activation and growth of long-tail vendors through structured marketing programs
- Strong vendor satisfaction and engagement with Ingram-led marketing initiatives
- Measurable business growth driven through channel marketing programs
Sourced from foundit
Skills
MDF programsChannel marketingDigital ToolsMarketing AutomationBusiness DevelopmentAnalytical and reporting capabilitiesPartner MarketingVendor MarketingDigital Marketing
About Ingram Micro
Ingram Micro
IT Services & Consulting
3.0k+
employees
1979
47 years old
Irvine, California
United States (USA)
₹10.8L PA avg
Avg at Ingram Micro
About
Delivering global technology and supply chain services to support cloud aggregation, data center management, logistics, technology distribution, mobility device life-cycle and training.
Industries
IT Services & ConsultingSoftware Product
Employee ratings
10 reviews
3.6/ 5
Culture
3.0
Career growth
2.1
Work-life
3.0
Employees rate it well for
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