Deputy Manager/Manager - Solar Sales

Role Purpose

The incumbent will be responsible for driving sales growth for the Solar Marketplace business across Maharashtra by developing relationships with EPC contractors, solar developers, installers, industrial customers, and channel partners. The role will focus on identifying upcoming solar projects, generating business opportunities, converting leads into orders, and presence as a preferred procurement platform for solar products and solutions.

Key Responsibilities

Business Development & Sales

• Drive revenue growth for the Solar Marketplace business in the assigned territory.
• Identify and develop business opportunities with Solar EPCs, Developers, Installers, Discom-approved vendors, and C&I customers.
• Build and maintain strong relationships with key decision-makers across the solar ecosystem.
• Generate and convert inquiries into orders through regular customer engagement and field visits.
• Achieve monthly, quarterly, and annual sales targets.

Project Tracking & Opportunity Mapping

• Track utility-scale, rooftop, agricultural, and C&I solar projects across Maharashtra.
• Develop a strong pipeline of ongoing and upcoming projects.
• Map project stakeholders including developers, EPC contractors, consultants, and procurement teams.
• Engage customers at the project planning and procurement stages to maximize conversion opportunities.

Marketplace Growth

• Promote adoption of the Solar Marketplace platform among customers and channel partners.
• Increase wallet share through cross-selling and upselling of solar BOS products, modules, inverters, structures, cables, and allied categories.
• Onboard new customers and suppliers to strengthen the marketplace ecosystem.

Customer Relationship Management

• Conduct regular customer visits and business reviews.
• Resolve commercial and operational issues in coordination with internal teams.
• Ensure high customer satisfaction and repeat business generation.

Market Intelligence

• Monitor market trends, competitor activities, pricing dynamics, and emerging technologies.
• Provide actionable market insights to support business expansion strategies.
• Identify new product categories and business opportunities within the solar value chain.

Internal Coordination

• Work closely with sourcing, operations, supply chain, and finance teams for seamless order execution.
• Coordinate with category managers to ensure competitive pricing and product availability.
• Maintain accurate sales forecasts and CRM updates.

Key Performance Indicators (KPIs)

• Monthly Revenue Achievement
• Gross Margin Contribution
• New Customer Acquisition
• Active EPC/Developer Accounts
• Project Pipeline Value
• Lead-to-Order Conversion Ratio
• Customer Retention and Repeat Business
• Marketplace Adoption Metrics

Desired Candidate Profile

Experience

• 4-5 years of B2B sales/business development experience.
• Minimum 23 years of experience in the Solar Industry (Modules, Inverters, BOS, EPC, Renewable Energy, Electrical Products, or Industrial Sales).
• Strong understanding of the solar project lifecycle and procurement ecosystem.

Educational Qualification

• B.E./B.Tech (Electrical, Mechanical, Electronics, Renewable Energy) preferred.
• MBA (Marketing/Sales) will be an added advantage.

Skills & Competencies

• Strong relationship management and negotiation skills.
• Understanding of Solar EPC and renewable energy markets.
• Ability to identify and pursue large-value project opportunities.
• Excellent communication and presentation skills.
• Commercial acumen and customer-centric approach.
• Proficiency in CRM tools and Microsoft Office.

Preferred Industry Background

• Solar EPC Companies
• Solar Product Manufacturers
• Renewable Energy Companies
• Electrical Distribution Businesses
• Industrial B2B Sales Organizations
• Procurement Platforms/Marketplaces serving the Renewable Energy Sector