Deputy Manager/ Manager (Real Estate)

Marketing Strategy

• Develop and implement project-specific marketing plans.
• Create annual and quarterly marketing calendars aligned with business goals.
• Conduct market and competitor analysis for pricing, positioning, and campaign planning.
• Identify customer segments and develop targeted marketing initiatives.

Brand Management

• Ensure consistent brand communication across all platforms.
• Manage project branding, signage, brochures, sales kits, and marketing collaterals.
• Coordinate with creative agencies for campaign development.
• Maintain brand guidelines across all projects.

Digital Marketing

• Plan and monitor campaigns on Google Ads, Meta Ads, YouTube, LinkedIn, and property portals.
• Manage SEO,SEM, website content, landing pages, email marketing, and social media.
• Optimize campaigns for CPL, CPC, CTR, lead quality, and ROI.
• Track campaign performance using analytics dashboards.

Lead Generation & CRM

• Generate quality leads through digital and offline channels.
• Coordinate with CRM and Sales teams for lead allocation and follow-up.
• Monitor lead conversion, cost per lead, and sales funnel performance.
• Improve customer acquisition through performance marketing initiatives.

ATL / BTL Marketing

• Plan and execute:
• Print advertisements
• Outdoor hoardings
• Radio campaigns
• Mall branding
• Transit media
• Site branding
• Exhibitions
• Property expos
• Corporate events
• Customer engagement programs

Project Launches

• Execute end-to-end launch campaigns.
• Coordinate launch events and media activities.
• Manage project unveiling, influencer engagement, and promotional events.
• Ensure timely delivery of marketing materials.

Channel Partner Marketing

• Plan channel partner engagement programs.
• Organize broker meets and networking events.
• Support channel partner communication with project updates and promotional materials.

Vendor & Agency Management

• Manage digital, creative, PR, media buying, production, and event agencies.
• Negotiate commercials and monitor deliverables.
• Ensure campaigns are delivered within timelines and budgets.

Budget Management

• Prepare annual marketing budgets.
• Monitor campaign expenditure.
• Evaluate campaign ROI and optimize spending.

Reporting & MIS

• Prepare weekly and monthly marketing reports.
• Track:
• Leads generated
• Site visits
• Bookings
• Campaign ROI
• Budget utilization
• Digital performance metrics
• Present insights and recommendations to senior management.