Deputy Manager - Digital Marketing

About the Role:

We are looking for an experienced and strategic Deputy Manager, Digital Marketing to lead and manage the digital presence of our brand end-to-end. This role is ideal for someone who has strong command over digital channels, proven experience in brand building, and the ability to independently drive full-funnel campaigns.

You will be responsible for owning the digital ecosystem, leading performance and organic growth initiatives, managing vendors and agencies, and ensuring our brand's digital footprint is consistent, impactful, and future-ready.

Key Responsibilities:

1. Brand Marketing & Digital Strategy

• Develop and execute brand & digital marketing strategies that strengthen brand awareness, consideration, and demand generation in line with business objectives.

• Lead annual and quarterly brand planning, translating business priorities into integrated marketing plans with measurable outcomes.

• Partner with sales and business teams to align marketing initiatives with lead generation, pipeline development, and revenue goals.

• Oversee content strategy, social media, email marketing, webinars, and digital campaigns to generate and nurture high-quality leads.

• Define and monitor KPIs including brand awareness, campaign performance, website traffic, marketing-qualified leads (MQLs), conversion rates, cost per lead (CPL), and return on marketing investment (ROMI).

2. SEO, SEM & Website Management

• Lead SEO strategy (technical + on-page + off-page) to improve rankings, traffic quality, and conversions.

• Manage SEM/performance campaigns end-to-end planning, execution, optimization, and reporting.

• Oversee complete website performance, content hygiene, user experience, analytics, CRO, page updates, and agency/vendor coordination.

3. Social Media & Content Leadership

• Own organic and paid strategies for LinkedIn, Instagram, YouTube, and other relevant platforms.

• Plan monthly content calendars aligned with brand priorities and campaigns.

• Collaborate with design, content teams, and agencies to create high-quality, engaging digital assets.

4. Analytics, Reporting & Insights

• Track KPIs across all digital channels using Google Analytics, Search Console, Meta Suite, Google Ads, and other tools.

• Knowledge & experience with LinkedIn Advertising will be an added advantage.

• Generate performance dashboards, insights, and recommendations for continuous improvement.

• Drive data-backed decision-making, forecasting, and experimentation.

5. Stakeholder & Vendor Management

• Lead cross-functional discussions with internal teams (Marketing, Business, HR, Tech, Communications).

• Manage external agencies for SEO, creative, performance marketing, website, and video-content deliverables.

• Ensure project timelines, quality control, and budget adherence.

6. Brand & Campaign Management

• Plan and execute integrated marketing campaigns (brand + lead gen + employer branding).

• Conceptualize and run digital events, webinars, and online initiatives that enhance visibility and engagement.

• Manage email marketing, automation, and CRM journeys.

Skills & Qualifications

Must-Have

• 8–10 years of strong, hands-on experience in digital marketing.

• Deep knowledge of SEO, SEM, analytics, website management, and performance marketing.

• Expertise with tools such as Google Analytics, Google Ads, Search Console, Meta Business Suite, LinkedIn Campaign Manager, and basic project management platforms.

• Strong understanding of digital content, brand storytelling, and platform-native best practices. Be able to build brand narratives and lead brand management on digital platforms.

• Excellent written and verbal communication skills.

• Strong analytical skills, reporting ability, and comfort with data-led decision-making.

• Proven ability to manage agencies, budgets, and multi-stakeholder projects independently.

Good-to-Have

• Experience working with enterprise CMS (Sitecore preferred).

• Exposure to B2B or services industry marketing.

• Ability to manage a team.

• Understanding of marketing automation tools.

What We're Looking For

• Someone who can think strategically yet execute flawlessly.

• A proactive, self-driven marketer who takes ownership of the brand.

• A problem solver with high attention to detail and strong cross-functional collaboration skills.

Brands being hired for – MPG, MP, Experis, RPO/TAPFIN