Deputy Manager - Brand

About the Hiring Function

TOI Metro Supplements (TIMS) is the reader's favourite go-to guide for all the glitz, glamour, happenings, and hangouts in their city. The publication packs in all the news one need to know about the social buzz in their city, in the movie circles, television gossip, trends across food, fitness, nightlife, music, fashion, and more. Bold and brave, TIMS also amplifies city agendas and citizen charters that celebrate inclusion, environmental consciousness, and the zest for life. The TIMS Editorial function plays a pivotal role in curating content that resonates with readers interests and aspirations. With a focus on capturing the essence of city life, this function delivers engaging and informative articles that reflect the dynamic spirit of the urban landscape.

Role Summary

Drive readership growth and revenue through marketing initiatives, consumer engagement programs, and strong cross-functional collaboration.

Duties

Campaign Management: Plan and execute advertising campaigns; create briefs, coordinate with agencies, and ensure timely rollout as per media plans

Consumer Engagement: Conceptualize and manage events, on-ground activations, and reader engagement initiatives to strengthen brand connect

Market & Competition Analysis: Track competitor activities, analyze market trends, and share monthly/quarterly insights

Consumer Research: Work with research agencies and internal data to understand reader behavior and preferences

Financial Analysis: Monitor P&L, revenue, and circulation; identify opportunities for cost optimization and revenue growth; prepare regular reports

Cross-functional Coordination: Collaborate with sales, production, distribution, and regional teams to ensure smooth execution and resolve operational challenges

Edition Management: Support regional teams in driving readership and engagement for city editions through localized initiatives

Sponsorship & Revenue Initiatives: Partner with sales to create sponsorship opportunities, develop proposals, and align with advertiser objectives

Experience

2 to 4 Years