Deputy Manager / Assistant Manager Brand Marketing

Department: Marketing

Designation: Deputy Manager / Assistant Manager – Brand Marketing

Experience: 5–6 Years

Job Purpose: We are looking for a Brand Marketing professional to support the execution of the company's brand and marketing initiatives. The role will focus primarily on campaign execution, brand communication, marketing coordination and on-ground implementation.

Key Responsibilities

• Execute brand campaigns and marketing activities as per the approved marketing plan.
• Coordinate execution of campaigns across Print Media, Outdoor & BTL, Events & Exhibitions, Dealer Meets, Corporate Branding and Promotional Activities.
• Prepare creative briefs, campaign briefs and marketing requirements for agencies and internal teams.
• Coordinate with Creative, PR, Digital, Media and Event Agencies for timely execution.
• Coordinate with media partners, vendors and marketing agencies.
• Manage development and execution of brochures, presentations, advertisements, company profiles and other marketing collaterals.
• Ensure proper implementation of brand guidelines and communication standards across marketing activities.
• Coordinate with the Sales & Business teams for their marketing and branding requirements.
• Support execution of product launches, brand activations, exhibitions and events.
• Manage campaign timelines, deliverables and follow-ups with respective agencies and vendors.
• Maintain marketing calendars, campaign trackers and activity reports.
• Support the senior marketing team in budget tracking and campaign documentation.
• Coordinate with the digital team for digital requirements supporting larger brand campaigns. Required Skills.
• Strong understanding of Brand Marketing and Campaign Execution.
• Good experience in offline marketing, BTL, events and corporate branding.
• Strong agency, vendor and media coordination skills.
• Good creative understanding and ability to prepare effective briefs.
• Strong communication, presentation and follow-up skills.
• Good project coordination and execution capabilities.
• Ability to manage multiple marketing activities and deadlines. Preferred Background Candidates from Solar / Renewable Energy / Manufacturing / Infrastructure / FMCG / Consumer / B2B brands / Advertising / Creative / Media Agencies will be preferred.
• Candidates with strong hands-on experience in Brand Marketing, Campaign Execution and Agency Coordination will be preferred