Deputy Manager - Area Sales

Role & responsibilities

We are looking for an experienced Banca Sales Leader to drive sales and business performance across an assigned geography. The role will involve managing a large field sales team, driving acquisition and cross-sell through banking relationships, strengthening partner relationships, and ensuring achievement of business and productivity targets.

The incumbent will be responsible for managing multiple regions/locations and a sizeable sales team deployed across bank branches and other identified points of sale.

Key Responsibilities

• Drive execution of the Banca sales strategy across the assigned geography to achieve business and revenue objectives.
• Manage and strengthen relationships with banking partners, branch teams, regional stakeholders and other key partners.
• Drive acquisition, cross-sell and product-focused campaigns across assigned locations.
• Plan manpower requirements in line with business requirements, budgets and deployment plans.
• Lead recruitment, onboarding, performance management and retention of the field sales team.
• Conduct regular team reviews, performance discussions and productivity interventions.
• Ensure regular new-hire orientation, refresher training and product/process training for the sales team.
• Drive adoption of new digital tools, processes and initiatives through effective communication and training.
• Monitor key sales metrics including lead inflow, approval/conversion rates, processing, dispatch, digital sourcing and overall productivity.
• Conduct periodic reviews with bank/partner stakeholders and share relevant MIS, performance updates and action plans.
• Handle and resolve customer and stakeholder escalations in coordination with relevant internal teams.
• Organize customer service initiatives/camps in upcountry and key markets to strengthen customer and partner confidence.
• Coordinate with Operations, Customer Service, Collections, Product, Marketing and other internal teams for business and process-related initiatives.
• Support projects related to KYC, customer engagement, collections, cross-sell and merchant/partner opportunities.
• Conduct regular visits to partner bank locations and ensure effective execution of the sales and service agenda.
• Ensure timely preparation and dissemination of MIS, dashboards and business reports to relevant stakeholders.
• Manage third-party/PSA relationships, sales premises and associated costs in accordance with defined SOPs.
• Ensure adherence to all regulatory, compliance, process and business guidelines across the team.

Key Performance Indicators

• New Customer Acquisition
• Premium/High-Value Customer Acquisition
• Cross-Sell Performance
• Digital Sourcing %
• Lead Conversion %
• Approval / Conversion Rate
• Productivity per Sales Executive
• Customer Satisfaction / Voice of Customer
• Process & Compliance Adherence
• Attrition and Team Stability
• Achievement of Business & Revenue Targets

Required Skills & Competencies

• Strong Banca / Branch Sales experience with proven team-handling capability.
• Good understanding of the BFSI/financial products landscape, preferably credit cards, loans, insurance or allied products.
• Strong people management and leadership skills.
• Excellent relationship management and stakeholder management capability.
• Strong planning, organizing and execution skills.
• Result-oriented with the ability to manage large teams and multiple locations.
• Strong customer orientation and problem-solving ability.
• Ability to understand business metrics and their impact on revenue/profitability.
• Good analytical, reporting and MIS skills.
• Comfortable working with senior stakeholders and banking partners.
• Willingness to travel extensively within the assigned geography.

Preferred Industry Background

Candidates from the following industries would be preferred:

• BFSI / Banking / Financial Services
• Credit Cards
• Insurance
• Retail Banking
• Consumer Finance
• Telecom
• FMCG / Consumer Durables
• Other large-scale retail sales environments

Ideal Candidate Profile

An experienced Banca/Branch Sales professional who has managed a large field sales team, handled multiple locations/regions, built strong relationships with banking stakeholders and consistently delivered acquisition, cross-sell and productivity targets.