Deputy General Manager

Job Description: -

Position: Deputy General Manager (DGM) – Business Insights

Function: Marketing Excellence / Strategy

Reporting to: Head - Marketing Excellence

Location: Mumbai, Goregaon East, Corporate Office – Zydus Healthcare Limited

Purpose of the Role:

Purpose of the Role

The Deputy General Manager – Business Insights will lead the organization's commercial insights and analytics function by transforming market data into actionable business recommendations. The role will be responsible for driving external market research data analytics enabling informed strategic decisions across brand, portfolio, launch, and business planning.

The incumbent will partner closely with Marketing, Finance and Leadership teams to identify growth opportunities, anticipate market trends, and strengthen the organization's competitive advantage through data-driven insights.

Key Responsibilities

1. External Market data Analytics & Business Intelligence

• Lead analysis of AWACS, SMSRC and internal commercial data to generate actionable business insights.
• Monitor market performance, therapy trends, prescription movement, market share, and competitor performance.
• Conduct regular business reviews on growth, market reflections, brand performance and emerging opportunities.
• Develop standardized and ad-hoc analytical reports to support leadership decision-making.

2. Dashboard & Analytics Automation

• Design and manage dashboards integrating multiple data sources (AWACS, SMSRC and internal business data).
• Build automated performance dashboards for:
• Brand Performance I Portfolio Performance I Therapy Area Trends I Sales Force Performance IEarly Warning Signals I Competitive Tracking
• Improve reporting efficiency through automation and visualization of Dashboards on Power BI platforms.

3. Predictive Analytics & Forecasting

• Develop predictive models for:
• Brand growth forecasting I Market evolution I Prescription trends I New product potential I Scenario planning
• Support annual budgeting and long-range business planning with robust forecasting models.
• Build commercial assumptions for new launches and lifecycle management.

4. Competitive Intelligence

• Establish a structured competitive intelligence framework.
• Track competitor launches, promotional strategies, pricing, field force deployment and portfolio expansion.
• Generate periodic competitive intelligence reports highlighting risks, opportunities and recommended actions.
• Maintain a centralized competitive intelligence repository.

5. Growth Opportunity Identification

• Identify white-space opportunities across therapy areas basis on external data analytics:
• Recommend opportunities for:
• Portfolio expansion I Brand acceleration I Market penetration I Geographic expansion I Customer segment prioritization
• Conduct opportunity sizing and commercial attractiveness assessments.

6. Primary Market Research

Lead end-to-end primary research initiatives including:

• Brand Health Tracker (BHT) I Visual Aid Feedback (VAF) Studies I Customer Perception Studies I Patient Journey Mapping I Concept Testing I Communication Evaluation I Pricing Research I Social Listening Studies

Responsibilities include: Research design and methodology, agency selection and management, questionnaire/discussion guide development, fieldwork oversight, insight synthesis, executive presentations, translating research into actionable business recommendations

7. Strategic Business Partnering

• Partner with Brand Teams to support annual brand planning.
• Provide analytics support for strategic projects.
• Support portfolio strategy, business reviews and investment decisions.
• Deliver insight-based recommendations to senior leadership.

8. Team Leadership

• Build and mentor a high-performing Business Insights team.
• Drive capability building in analytics, visualization and market research.
• Establish best practices for insight generation and storytelling.

Educational Qualification

• MBA (Marketing) from a reputed institute.
• Bachelor's degree in Pharmacy, Life Sciences or related discipline preferred.

Experience

• 10–15 years of experience in pharmaceutical commercial analytics, marketing research or business insights.
• Strong exposure to AWACS, SMSRC, IQVIA or similar pharmaceutical databases.
• Experience in Power BI or other business intelligence tools.