Deputy General Manager Marketing

The Deputy General Manager - Marketing will be responsible for developing and executing marketing strategies to enhance brand visibility, drive consumer engagement, and increase market share in the FMCG sector. This role involves leading marketing campaigns, overseeing product promotions, and collaborating with cross-functional teams to ensure effective execution of marketing initiatives. The ideal candidate should have a strong understanding of consumer behaviour, market trends, and digital marketing strategies to drive business growth.

Roles & Responsibilities:

• Strategic Planning & Execution: Develop and implement comprehensive marketing strategies to achieve business objectives.
• Brand Management: Oversee brand positioning, identity, and communication to enhance brand equity.
• Product Marketing: Drive new product development, launch strategies, and market research to ensure competitive positioning.
• Consumer Insights & Market Research: Analyse market trends, consumer behaviour, and competitor activities to drive decision-making.
• Digital & Traditional Marketing: Develop and execute digital marketing campaigns, social media strategies, and ATL/BTL activities.
• Sales & Trade Marketing Collaboration: Work closely with the sales team to ensure seamless execution of trade promotions and marketing campaigns.
• Advertising & Media Planning: Manage media planning, budgeting, and relationships with advertising agencies to ensure impactful brand communication.

Team Leadership & Development: Lead and mentor the marketing team to enhance performance and innovation.