Deputy General Manager Marketing

POSITION DETAILS

Job Title/Role

DGM Marketing

Designation

Deputy General Manager

Reports to

Head – Sales & Marketing

Department

Marketing

Grade

Location

Bhubaneswar, Odisha

Scorecard Family

Job Purpose

The DGM of Marketing will provide drive the effective execution of marketing operations by translating strategic objectives into actionable plans, ensuring seamless campaign delivery, optimizing resource utilization, monitoring performance metrics, and coordinating cross-functional teams to achieve lead generation, brand growth, and operational excellence.

REPORTING & CAREER PATH

Reporting Structure

DGM-Marketing

Reports to

GM-Marketing

Direct Reports

Career Progression Path

Future Growth Position

Head-Marketing & Sales

Next Position

GM - Marketing

Current Position

DGM - Marketing

KEY RESULT AREAS (KRAs)

1. Marketing Strategy, Lead generation & Sales Support

2. Brand Management & Positioning

3. Digital Marketing Performance & Marketing Campaign Management

4. Marketing Budget Management, ROI, Market Intelligence & Competitive Analysis

5. Team Leadership & Capacity Building

Key Responsibility

Marketing Strategy, Lead generation & Sales Support

• Develop and oversee the execution of a comprehensive marketing strategy encompassing traditional, digital, and experiential campaigns to enhance brand equity and customer engagement.
• Conduct market research, competitor analysis, and customer insights studies to identify opportunities and market trends.
• Generate quality leads and support the sales team in achieving booking and revenue targets.

Brand Management & Positioning via Marketing Campaign Management

• Lead branding efforts to position Evos Buildcon as a leader in luxury real estate by advertising, digital marketing, media planning, and promotional campaigns & execute annual branding calender .
• Strengthen brand positioning through ATL, BTL, digital, and experiential marketing initiatives.
• Manage media relations, public relations, and community engagement to build positive brand visibility and trust.

Digital Marketing Performance & Marketing Campaign Management

• Design and implement robust sales strategies aimed at exceeding revenue goals and expanding market share.
• Oversee sales pipeline management, from lead generation and nurturing to deal closure and collections, ensuring seamless execution and superior customer experience.
• Cultivate and maintain strategic relationships with key stakeholders, including channel partners, brokers, and corporate clients.
• Monitor competitor activities and market dynamics, adjusting strategies to maintain a competitive edge.

Marketing Budget Management, ROI, Market Intelligence & Competitive Analysis

• Manage marketing budgets and optimize return on marketing investments (ROMI) .
• Prepare annual marketing budget,negotiate with agencies and vendors.

Leadership & Team Development

• Build and mentor a high-performing team, fostering a culture of innovation, collaboration, and accountability.
• Provide training and development opportunities to enhance team capabilities .
• Act as a role model for ethical and customer-first behavior, ensuring alignment with the organization’s core values.

PERFORMANCE & POTENTIAL LINKAGE

Scorecard Family

Potential Assessment

Leadership Level

Applicable KPI Framework

ROLE COMPLEXITY

Scope of responsibility

Team responsibility

Budget/Business responsibility

Decision-making responsibility

Stakeholder management complexity

QUALIFICATION & EXPERIENCE

Educational Qualifications

Relevant Experience

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• MBA or advanced degree in a relevant field is preferred

• Minimum 18-20 plus years of experience in marketing and sales, preferably in the real estate or construction industry
• Proven track record of developing and implementing successful marketing and sales strategies
• Experience in customer relationship management and facility management is advantageous

KEY COMPETENCIES

Technical Skills:

• Strong understanding of marketing techniques and tools
• Knowledge of market trends and customer behaviour in the real estate sector
• Advanced proficiency in Microsoft Office Suite and relevant marketing tools and digital

Behavioural Skills:

• Excellent communication and interpersonal skills for effective engagement with clients, stakeholders, and team members
• Strong leadership and team management capabilities
• High level of analytical and problem-solving skills to address marketing and sales challenges
• Ability to manage multiple priorities and adapt to changing market conditions