Deputy General Manager Marketing

Job Description: Content Marketing, Social & Influencer

Position: Senior Manager / DGM - Content Marketing, Social & Influencer
Location: Hyderabad
Qualification: Bachelor's/Master's Degree in Marketing, Communications, Mass Media, Business Administration, or a related field.
Experience: 8 - 10 years, Experience in Consumer Internet, E-commerce, D2C, FMCG, Retail, or Healthcare preferred.
Role Overview
Lead Apollo 24|7's Social, Influencer and content marketing initiatives, build creator partnerships, drive content strategy, and strengthen brand presence across digital and social platforms.
Job Role & Responsibilities

• Develop and own the influencer marketing strategy by identifying the right creator partnerships, defining campaign objectives, and aligning initiatives with overall brand, customer acquisition, and business growth goals.
• Build and manage a strong influencer ecosystem by establishing long-term relationships with creators, celebrities, talent agencies, and influencer networks while negotiating partnerships and ensuring high-quality collaborations.
• Lead end-to-end influencer campaigns, including campaign ideation, influencer identification, content planning, contract management, execution, approvals, performance tracking, and post-campaign analysis.
• Drive the content marketing strategy across social media platforms, blogs, videos, short-form content, and other owned channels to strengthen brand positioning, customer engagement, and organic growth.
• Collaborate with cross-functional teams including Brand, Creative, Product, Category, PR, CRM, and Performance Marketing to deliver integrated campaigns that support product launches, seasonal campaigns, and key business priorities.
• Own the content calendar across social and digital platforms, ensuring all influencer-generated and owned content is consistent with Apollo 24|7's brand identity, messaging guidelines, and regulatory requirements.
• Monitor campaign effectiveness and marketing ROI by analyzing key performance metrics such as reach, engagement, conversions, customer acquisition, and influencer performance, while driving continuous optimization based on insights.
• Stay ahead of industry trends by identifying emerging social media platforms, creator trends, content formats, and best practices, leveraging innovation to improve campaign effectiveness and maintain competitive advantage.
• Manage marketing budgets and agency partners, ensuring efficient utilization of resources, timely campaign execution, and maximum return on investment.
• Build scalable influencer and content marketing capabilities by establishing processes, best practices, governance frameworks, and performance benchmarks to support long-term business growth.

Key KPIs

• Brand reach and engagement
• Influencer campaign ROI
• Organic social growth
• Content performance
• Creator acquisition and retention
• Brand awareness and share of voice
• Campaign execution timelines

Skill Set

• 8 - 10 years across Influencer, Content and Social Media Marketing.
• Strong understanding of Instagram, YouTube, LinkedIn and other creator platforms.
• Experience in content strategy and campaign management.
• Excellent communication and stakeholder management.
• Hands-on with analytics and influencer marketing tools.
• Ability to work in a fast-paced consumer business.