Deputy Director - Brand Marketing

About The Company

Who are we

Myntra is India's leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we've always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We're bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

As the Deputy Director of Brand Marketing, you will play a key role in developing and implementing strategies to enhance brand awareness and promote products or services. With 5-10 years of experience in marketing, your expertise will drive the organization's brand initiatives and ensure alignment with overall business objectives.

Key Responsibilities

• Lead the development and execution of brand marketing campaigns to drive customer engagement and loyalty.
• Collaborate with internal teams to ensure brand consistency across all channels and touchpoints.
• Analyze market trends and consumer behavior to identify opportunities for brand growth and differentiation.
• Manage a team of marketing professionals, providing guidance and support to achieve brand goals.
• Monitor and evaluate the performance of marketing campaigns, adjusting strategies as needed to optimize results.
• Develop and maintain strong relationships with external partners, such as agencies and media outlets, to support brand initiatives.
• Stay informed about industry best practices and emerging trends in brand marketing to drive innovation and competitiveness.
  
  

Qualifications

• Master's degree in Marketing, Business, or related field
• Demonstrated experience in brand marketing, with a proven track record of leading successful campaigns.
• Strong leadership and communication skills, with the ability to inspire and motivate teams.
• Excellent analytical and problem-solving abilities to drive data-driven marketing decisions.
• Proficiency in market research and consumer insights to inform brand strategies.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  
  

Overall, as the Deputy Director of Brand Marketing, you will be instrumental in shaping the organization's brand identity and driving growth through strategic marketing initiatives.

Required Skills

campaign planning, brand strategy, market communications, market intelligence