Deputy Director/Assistant Director - Marketing

Campus Marketing Lead:

This is a campus based role at UPES-Dehradun.

Responsibilities:

- Develop and execute the campus marketing strategy in alignment with the University's brand and admissions objectives.

- Liaise with and act as the primary marketing partner for all academic schools, departments, and functions, collaborating closely with senior stakeholders including but not limited to Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans.

- Liaise with academic schools to identify key priorities, flagship initiatives, industry engagements, research, and campus activities, ensuring timely marketing support and flawless execution.

- Plan and execute campus-wide events, orientation programmes, open days, leadership interactions, VC and PVC engagements, academic showcases, student engagement initiatives, and other strategic brand activations.

- Coordinate with cross-functional teams to ensure seamless execution of campaigns and on-ground activations across the campus.

- Lead campus branding initiatives, ensuring consistency across all physical brand touchpoints and event environments.

- Manage external agencies and vendors for event production, branding, fabrication, logistics, and other execution requirements.

- Monitor project timelines, budgets, deliverables, and execution quality across multiple concurrent initiatives.

Experience:

- 12+ years of experience in brand management, integrated marketing, or experiential marketing.

- Preferred experience in HEI setup in a similar role.

- Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.

Preferred Skills:

- Stakeholder Management.

- Cross-functional Collaboration.

- Project Management.

- Event Planning and Execution.

- Agency and Vendor Management.

- Consumer Research and Insights.

- Design Thinking.

- Strategic Planning and Execution.

- Budget and Timeline Management.

- Excellent written and verbal communication skills.

- Strong execution and problem-solving skills.