Demand Planner - UPL - Turbhe

Roles & Responsibilities:

Strategic Activities

• Define and track regional demand KPIs such as MAPE, Bias (Forecast vs. Actual), and Fidelity (forecast stability/patterns)
• Follow Global demand planning frameworks (e.g., BCG-recommended process) into regional execution across SKUs and markets Support adoption of AI/ML forecasting solutions at a regional level, with focus on segmentation (e.g., Y & Z SKUs)
• Partner with the Global S&OP CoE to ensure regional plans align with global forecasting standards while addressing local business needs
• Drive budgeting and annual demand planning exercises for the region in alignment with commercial and finance teams

Tactical Activities

• Run and monitor regional demand review sessions, ensuring issues are tracked and resolved with stakeholders
• Ensure closure of MOM forecasts (constrained and unconstrained) for the region, supporting supply planning inputs
• Track and manage a regional SKU based demand list, leading improvement in regional demand & forecast
• Align demand and supply to balance inventory health and service levels in coordination with regional supply planners & commercial teams
• Monitor product margins and incorporate marketing promotions into demand planning process to assess the impact on sales forecast • Drive and support regular portfolio rationalization drives across geographies
• Create and maintain DP templates for region - align with APS platform requirements and global guidelines once the system is live
• Manage demand planning readiness for NPLs (New Product Launches) - including code creation, forecast preparedness, and launch alignment with commercial and supply teams

Operational Activities

• Provide regular updates to regional leadership and RSOP on demand risks, opportunities, and corrective actions.
• Maintain clean data and accurate forecast inputs in APS/SONAR systems (e.g., product hierarchy).
• Drive APS/SONAR adoption, ensure user training, and promote system-driven forecasting.
• Share feedback with Global CoE on tool usability and regional customization needs

Key KPIs - WMAPE (%), Bias & Demand Fidelity, SONAR & APS Utilization incl. adoption, NPL Demand accuracy and launch readiness metrics