Demand Generation Specialist

Role Purpose

Lead the execution of MathCo's demand generation programs across ABM, campaigns, events, webinars, partner marketing, and digital channels to drive market engagement and support pipeline creation.

Experience

• 6 + years of experience in Demand Generation, ABM, Growth Marketing, Campaign Management, Field Marketing, or Revenue Marketing
• Experience managing multi-channel B2B marketing programs across digital, events, webinars, and partner ecosystems
• Experience working closely with enterprise sales teams and target account programs
• Experience managing cross-functional marketing teams and agency partners

Preferred Background

• Enterprise AI, Analytics, Data & Cloud companies
• SaaS and enterprise technology organizations

Key Responsibilities

• Execute the demand generation roadmap aligned to business priorities
• Coordinate integrated marketing campaigns across target industries and accounts
• Lead the execution of ABM programs through the ABM team
• Oversee webinar, event, and partner marketing programs
• Manage campaign planning, execution, timelines, and stakeholder coordination
• Improve campaign effectiveness and audience engagement
• Work closely with Sales teams to support target account activation
• Coordinate with Content, Social, Website, and SEO teams to deliver campaign requirements
• Manage day-to-day execution of marketing automation and lead nurturing programs

Success Metrics

• Marketing-sourced pipeline
• Opportunities generated through marketing programs
• Marketing-influenced revenue
• MQL generation and quality
• Strategic account engagement (ABM)
• Webinar, event, and partner-sourced opportunities
• Campaign ROI and performance
• Lead-to-opportunity conversion and nurture effectiveness