Demand Generation Specialist

Job Summary

We are looking for a Demand Generation and Marketing Communications Specialist to support marketing initiatives for Breakers Solutions and Low Voltage (LV) Power Distribution offers, including New Energy Landscape (NEL) and New Electrical Distribution (NED) portfolios, within the Power Products International Hub. The role will drive integrated marketing communications, demand generation, and go-to-market activation to strengthen Schneider Electrics leadership in electrification, digitalization, and automation across global markets.

Responsibilities

• Opportunity to work at the intersection of technology and marketing, blending technical knowledge with creative storytelling.
• Exposure to global marketing strategies and collaboration with international teams.
• Hands-on experience in demand generation campaigns, digital marketing, and thought leadership.
• Development of skills in project management, content creation, and social media strategy.
• A chance to contribute to digitalization and sustainability initiatives that make a real impact.
• Marketing Communications Storytelling: Develop compelling narratives showcasing customer success, innovation, sustainability, and electrification trends across Breakers, New Energy Landscape, and Low Voltage power distribution solutions.
• Create and manage content such as blogs, social posts, campaign assets, videos, and thought leadership materials.
• Support hero launches; integrated campaigns, co-marketing initiatives, and internal communications aligned with Power Products strategy.
• Coordinate with internal stakeholders, creative teams, and agencies for PR and digital activations.
• Demand Generation: Plan and execute integrated demand generation campaigns to drive awareness, engagement, and pipeline growth for Breakers, New Energy Landscape (NEL), and New Electrical Distribution (NED) portfolios.
• Define communication strategies and activation plans across the customer journey, spanning thought leadership, awareness building, demand generation, and sales enablement.
• Develop and manage marketing toolkits and assets, including thought leadership content, event and promotion toolkits, brochures, catalogs, digital assets, videos, web pages, and sales enablement materials.
• Partner with portfolio, regional, and zone marketing teams to localize and activate campaigns aligned with business priorities and market opportunities.
• Work with regional and zone teams to deploy campaigns effectively and ensure consistency across markets.
• Track campaign performance, analyze results, and optimize based on insights.
• Project Stakeholder Management: Manage marketing calendars, timelines, and deliverables to ensure on-time execution.
• Provide regular updates and performance insights to the international hub team, portfolio leaders, and key marketing stakeholders.

Experience

• 3-5 years of experience of experience in marketing communications, demand generation, or B2B marketing (preferably in industrial, electrical, or technology domains).

Core Skills

• Strong storytelling and marketing communication capabilities.
• Ability to translate technical concepts into clear, engaging value propositions.
• Experience managing multiple campaigns and stakeholders in a global setup.
• Proficiency in PowerPoint, Excel, and digital/social marketing.

Nice to Have

• Exposure to circuit protection, power distribution, electrical infrastructure, energy management, electrification technologies, or industrial solutions.
• Experience working in both technical and marketing environments.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.