Demand Generation Officer

Demand Generation officer in JSW Cement, provides Civil Engineering services to its customers, channel partners, influencers & educates/promotes different products of JSW through various technical activities to generate sales as site conversion. The various activities undertaken by TSO are given below.

• Preparation & updation of databank of major influencer segments such as Engineers, builders/contractors.
• Coordination with marketing team in planning and conducting Technical meets.
• Demand Generation Billing of inactive dealers (Unbilled Dealers) and ensure all dealers are billed every month.
• Redressal of customer complaints and documentation of all reported complaints as per CCRS SOP.
• Technical presentation in Technical meets for all influencer segments such as Engineers, Home builders, Contractors and Head Masons
• Visits to customers / influencers of all segments as per Journey cycle plan and providing leads of prospective customers to Dealers/Sales team. Achieve monthly conversion targets as per plan and ensure the district sales volume is achieved.
• Assessment of damaged cement.
• Coordinating in getting product approval from various Govt depts /key projects.
• Information on competitors activities.
• Sending market samples for analysis.
• Evidential Price capturing on a daily basis.