Demand Generation Marcom Manager

What You'll Do

The India Demand Marcom Manager ensures local relevance of the global segment MarCom strategy for India, while actively contributing to its development and execution. In this role, the specialist acts as the voice of India within the global MarCom function, collaborating closely with Global Segment Content & Campaign Centers of Excellence (CoEs) to share Voice of Customer (VoC) insights and market needs. This input helps shape globally developed campaigns that are aligned with the specific requirements and growth opportunities in India.

In parallel, the specialist is responsible for executing and rolling out GEIS-relevant global segment campaigns within the region, ensuring strong localization and impact. Where gaps exist in global campaign support, the specialist independently identifies opportunities, and proposes, plans, and executes targeted local campaigns. This includes the creation of relevant content to support the commercial growth strategy, with a strong focus on the Industrial and Data Center segments in India.

The role also includes responsibility for event management in India, including tradeshows, Eaton-owned customer events, and the development and activation of initiatives such as a demo truck and associated sales engagement programs.

The primary objective of the India Demand Marcom Manager is to create demand for GEIS offerings and to ensure that all campaigns and content demonstrably contribute to the sales pipeline. Operating within an EMEAI team, the role requires a strong, proactive individual who can act as a trusted partner to sales and collaborate effectively with global colleagues to achieve shared goals.

Additionally, the Demand Marcom Manager continuously analyzes campaign performance and return on investment (ROI) to optimize both current and future demand generation activities.

Key Responsibilities

Develop marketing communication strategies, plans concepts, tactics, and tools to support the company's short and long-term growth objectives for GEIS India in its core market segments: Industrial (Oil & Gas, Pharma, Petrochem) and Datacenters. This role requires a dynamic professional who can manage and own region specific campaigns and content and collaborate on global campaigns and content by providing insights and leading the local execution and performance reviews. The demand generation marketing specialist has strategic mindset and a hands-on opererational approach to turn ideas into tangible and measurable results.

Market Insights

Gathers and provides insights for buyer and campaign journey development - work closely with the global CoEs to provide local market and customer insights

Campaign Management

Organizes and drives creation and activation of integrated campaigns including activation tactics such as paid media, social media, newsletters and events.

Validates buyer journey maps and integrated campaign topics and messaging with customers.

Organizes and executes events (webinars, seminars, regional fairs, roadshows).

Owns local lead management process for sales opportunities generated by integrated campaigns

Manage the budget for the local campaigns and ensure that all activities stay within the allocated amount.

Content Development & Sales Enablement

Develops specific segment or topic content for local needs (e.g. whitepapers, CSS, blog articles).

Aligns sales and marketing efforts to ensure consistent messaging and lead generation activities.

Enables sales with tools, content and insights needed to engage prospects and drive conversion. Leads communication efforts to engage Sales in Campaign and Events.

Data Analysis & Insights

Regularly reviews local campaign performance including ROI and work closely with the global CoEs to constantly optimize campaign tactics.

Qualifications

Bachelor´s degree in Technical Studies or/and Marketing

Experience - 5+ years of relevant experience in the Marketing domain

Skills

Proficiency in Microsoft Office 365, content management and orchestration platforms. Fluency in Salesforce CRM is a plus.

Experience with reporting platforms such as Power BI.

Familiarity with sales enablement content and tools

Fluent in English

Experience working with cross-funcitonal teams, matrix organizational settings in a dynamic

Relevant industry/sector experience

Strong presentation, problem-solving, and creative skills.

Ability to work in a fast-paced environment with accountability and adaptability.

Digital mindset and expertise in modern marketing technologies.

Excellent networking, relationship-building, and cross-functional collaboration skills.

Strong attention to detail and time/project management skills.

Resilient, adaptable, and able to engage with internal and external stakeholders effectively

Willingness to travel around India on a regular basis (25-50% a month)to foster stakeholder engagement and meet business needs.