Demand Generation Manager

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Job Title Demand Generation Manager

Location Remote

Time Zone US Time Zones (EST–PST)

Role Overview We are seeking a results-driven Demand Generation Manager with a strong SaaS background and deep understanding of AI-powered products to build and scale predictable, data-driven pipeline growth. This role owns the strategy and execution of multi-channel demand programs that drive qualified pipeline and revenue for a B2B SaaS business leveraging AI capabilities. The ideal candidate blends analytical rigor with creative experimentation and understands how to position and scale demand for technically sophisticated, AI-enabled solutions.

Key Responsibilities

• Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys

• Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events

• Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing

• Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates

• Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets

• Analyze performance using full-funnel metrics (CAC, CPL, MQL, SQL, pipeline, revenue, ROI) and deliver clear, actionable insights

• Run continuous experimentation and A/B testing across channels, messaging, and AI-driven use cases to improve efficiency and scale

• Manage external vendors and agencies supporting paid media, content syndication, and campaign execution

• Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems

Required Qualifications

• Proven experience in B2B demand generation or growth marketing within a SaaS environment

• Strong understanding of AI-powered products, including how AI capabilities influence buyer behavior, messaging, targeting, and campaign performanceAI capabiliti

• Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs

• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce)

• Strong analytical skills with the ability to interpret performance data, build reports, and make data-driven decisions

• Excellent project management skills and experience collaborating cross-functionally with Sales, Product Marketing, and RevOps

• Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Preferred Qualifications

• Experience driving demand for AI-first or AI-enabled SaaS products

• Experience scaling demand generation in high-growth or Series B+ SaaS environments

• Familiarity with account-based marketing (ABM) strategies and tools

• Experience managing significant paid media budgets and external agencies

• Exposure to international demand generation campaigns

• Experience partnering closely with RevOps on advanced attribution, forecasting, or pipeline modeling

Tools & Technology

• Marketing Automation: HubSpot, Marketo, Pardot (or similar)

• CRM: Salesforce

• Paid Media & Analytics: Google Ads, LinkedIn Ads, Google Analytics, Looker, Tableau

• Email & Experimentation: HubSpot, Marketo, Optimizely (or similar)

• Collaboration & Project Management: Slack, Zoom, Google Workspace, Asana, Notion

• Data, Attribution & AI Tools: Bizible, HubSpot Attribution, AI-assisted analytics and productivity tools (or comparable platforms)AI-assisted a

  Please NOTE

• It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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