Demand Generation Manager

Designation: Demand Generation Manager

Exp. Required: 5-6 years

Job Location: Surat, Gujarat (On-site)

Job Description:

Mandatory Expectations:

• Strong client communication and stakeholder management skills
• Proven experience in requirement gathering and documentation
• Experience in drafting client proposals and solution decks
• Ability to understand and interpret business needs and translate them into functional requirements
• Experience in conducting client workshops and technical discussions
• Strong presentation skills using business data
• Collaborative mindset to work closely with internal sales and delivery teams
• Proactive attitude with the ability to own and drive presales engagements from discovery to closure

Required Skills:

• 3+ years of experience in B2B Lead Generation, Demand Generation, or Business Development.
• Strong knowledge of sales pipeline management, lead qualification, and opportunity generation.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar prospecting tools.
• Experience with email outreach platforms such as Instantly, Lemlist, or Mailshake.
• Proficiency in CRM platforms like Dynamics 365, HubSpot, or Salesforce.
• Excellent written and verbal English communication skills.
• Ability to create personalized outreach campaigns via email and LinkedIn.
• Strong analytical, reporting, and stakeholder management skills.
• Understanding of ABM, multi-channel outreach, and demand generation strategies.
• Exposure to US, UK, and Canadian markets.
• Experience in IT Services, SaaS, ERP, CRM, or Microsoft technology solutions is preferred.
• Self-driven, target-oriented, and capable of working independently.

Key Responsibilities

• Generate qualified leads and sales opportunities through outbound prospecting.
• Research and identify Ideal Customer Profiles (ICPs) and target accounts.
• Execute personalized outreach campaigns via LinkedIn, email, and other channels.
• Schedule discovery meetings with key decision-makers and stakeholders.
• Build, manage, and maintain a healthy sales pipeline.
• Develop and execute demand generation and account-based marketing campaigns.
• Track campaign performance, conversion metrics, and pipeline growth.
• Maintain accurate CRM records and sales activity reports.
• Support sales discovery calls through prospect research and qualification.
• Collaborate with marketing teams on case studies, sales collateral, and content initiatives.
• Generate opportunities through Microsoft partner networks, referrals, and marketplaces.
• Drive continuous improvement through data analysis and process optimization.