Demand Generation Manager - II
MindTickle · Bengaluru · onsite · Posted 62d ago
Not disclosed3–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Develop and execute comprehensive demand generation strategies to drive qualified leads and pipeline growth, with a strong focus on ABM planning and execution.
- Leverage both key accounts as identified in our account-based marketing strategy, combined with proven lead gen techniques that deliver sales qualified leads (SQLs) and pipeline from companies in the defined segments.
- Partner with digital marketing lead to create an end-to-end strategy that drives pipeline through SEO, ABM, email, display ads, AdWords, chatbot, content syndication, and other next-generation digital marketing techniques.
- Work closely with our digital marketing, product marketing, field marketing, BDRs, and customer marketing on ABM strategy and campaign development to ensure a highly coordinated experience and ensure brand consistency across all channels.
- Work with the content team to develop content that drives traffic to our site and helps us improve awareness and discoverability with the target accounts.
- Work closely with ops and leadership to report out on our pipeline, lead generation and account engagement efforts.
- Conduct A/B testing and data-driven optimisation across marketing channels.
- A 4-year college degree or equivalent experience.
- 3-5 years experience running end-to-end digital marketing campaigns.
- Proficiency in Salesforce, Marketo, Outreach, 6Sense, Google Ads, LinkedIn Ads, and similar tools.
- Deep knowledge of ABM strategies and execution and ability to drive tailored marketing approaches.
- Experience in integrated campaigns using web, email, SEO, social, chatbots, paid ads, and more.
- Knowledge of the B2B purchase process and how to identify opportunities to create demand and accelerate opportunities
- Strong analytical skills with experience in data-driven decision-making and performance optimisation.
- Excellent communication and cross-functional collaboration.
Sourced from foundit
Skills
Data-Driven OptimizationABM strategysalesforceb2b marketingdigital campaigns
About MindTickle
MindTickle
IT Services & Consulting
201
employees
2011
15 years old
San Francisco,California
United States
About
Software company helping businesses with seller knowledge & sales insights
Industries
IT Services & ConsultingInternet
Employee ratings
110 reviews
2.5/ 5
Culture
2.7
Career growth
2.2
Work-life
2.9
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