Demand Generation Manager - B2B Marketing

Company Overview:

Spectraforce Technologies is a global staffing and IT services firm that specializes in providing high-quality workforce solutions and consulting services to Fortune 500 companies. Operating across the United States, Canada, and India, the company bridges the gap between complex business requirements and specialized talent. With a focus on digital transformation and managed services, Spectraforce maintains a culture of agility, data-driven decision-making, and professional excellence, supporting clients across diverse sectors including healthcare, finance, and technology.

Role Overview:

The Demand Generation Manager will spearhead our marketing efforts in the Delhi NCR region, focusing on building a robust pipeline of high-quality leads to fuel our growth. You will work closely with the global sales and marketing teams to design and execute integrated campaigns that resonate with our target enterprise accounts. By leveraging data-driven insights and multi-channel strategies, you will play a critical role in optimizing our marketing funnel, enhancing brand visibility, and directly contributing to the company's revenue targets through effective lead conversion and nurturing strategies.

Key Responsibilities:

- Develop and execute comprehensive demand generation strategies to drive MQL growth and support sales pipeline expansion across key target markets.

- Design and manage multi-channel digital campaigns, including Google Ads and LinkedIn Ads, to maximize reach and engagement with decision-makers.

- Implement Account Based Marketing (ABM) initiatives to penetrate high-value enterprise accounts and foster long-term client relationships.

- Oversee content marketing efforts by creating and distributing high-impact assets that address pain points and establish thought leadership.

- Utilize HubSpot to manage marketing automation workflows, ensuring seamless lead nurturing and efficient hand-off to the sales team.

- Monitor, analyze, and report on campaign performance metrics to optimize ROI and refine future marketing tactics.

Required Skillset:

- Demonstrated expertise in managing end-to-end digital marketing campaigns with a focus on lead generation and conversion optimization.

- Proven ability to build and execute ABM strategies that align marketing efforts with specific sales objectives for enterprise-level clients.

- Strong proficiency in marketing automation platforms, specifically HubSpot, to manage lead lifecycles and campaign tracking.

- Exceptional analytical skills with the ability to interpret data from Google Ads and LinkedIn Ads to drive actionable business decisions.

- Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams and global stakeholders.

- Ability to thrive in a fast-paced, hybrid work environment, demonstrating high levels of self-motivation and organizational discipline.

- A minimum of 5 - 10 years of professional experience in demand generation or B2B marketing roles.