Demand Generation Lead

About Emitrr

Emitrr is s $3.5m ARR AI platform for healthcare businesses in the US. We are solving the problem of capacity utilization for healthcare businesses in the US. Healthcare in the US is the single largest vertical in the world by means of spends (6T spends yearly). And the problem of capacity is a well known and established problem in the US.

A doctor in the US is always wanting to see more patients and patients are always wanting to get access to a doctor sooner than later but something stops both from happening. It's the problem of capacity utilization caused because of many gridlocks at the frontdesk level.

We at Emitrr are carefully looking at each gridlock and removing it with the help of math, Al and technology.

Today, we have 750+ paying customers and want to double down further. So the opportunity is exciting for someone looking to spend their career into building a meaningful solution for a large problem

Role: We are looking for a demand generation leader who will come here and create demand for what we are building.

Current marketing:

• Content: Currently we have tons of content online driving a lot of organic demand and traffic
• Google Ads: Google ads contribute to our lead generation activities as well
• Partnership: We have partnerships with healthcare companies in the US - which also contribute to a meaningful % of the revenue

We are looking for someone who can come in and do the following:

• Identify other channels + grow channels that are a smaller contributor but validated
• Grow existing channels:
• We've seen results from our Youtube channel and are now looking to scale it
• We've seen results from webinars, co-marketing, referrals, reaching out to closed lost deals from the past but now need a process to run this on an ongoing basis
• ABM: ABM has worked very well for us
• Identify new channels
• We also want to experiment with new initiatives / channels
• Podcasts, Partnerships, Events and more
• This role is a leadership role but requires someone who is hands on and willing to hustle to figure things out.
• It directly impacts growth and will report directly to the head of marketing

What are we looking for

Someone with experience in:

• Pipeline Generation: Proven experience in generating and influencing qualified pipelines through marketing-led initiatives and contributing directly to revenue growth.
• Multi-Channel Campaigns: Experience planning and executing multi-channel campaigns across content, YouTube, webinars, ABM, partnerships, referrals, events and other demand-generation channels.
• Marketing Ops: Experience building and managing marketing processes, workflows and systems to execute campaigns efficiently and track performance effectively.
• Sales Enablement: Experience working closely with Sales to develop campaigns, messaging and initiatives that supported lead conversion, pipeline creation and revenue generation.
• Reporting and Iteration: Experience tracking campaign and channel performance, measuring pipeline impact, and continuously optimizing marketing initiatives based on data and results.

If you are someone who likes to take ownership of messaging, positioning and growth and does not wait for input, then feel free to apply.