Demand Generation Lead

Job Summary

Were looking for a Demand Generation Lead to build, manage, and scale our outbound lead generation engine. Youll own the top of the sales funnel end-to-end - leading a team of Demand Generation Executives who make cold calls and qualify leads - while personally driving strategy, process, targets, and CRM discipline. This is a hands-on leadership role: part coach, part strategist, part operator.

Responsibilities

Team Leadership & Coaching

• Lead, mentor, and manage a team of Demand Generation Executives responsible for outbound cold calling and lead qualification.
• Conduct call audits, live call shadowing, and role-plays to continuously improve team pitch quality and objection handling.
• Set individual and team targets for call volume, connect rate, qualified leads, and conversion to meetings/demos; track and report performance.
• Hire, onboard, and train new team members as the team scales.

Strategy & Process Ownership

• Own and continuously refine the outbound calling strategy, scripts, and lead qualification criteria (BANT/GPCT or similar) in line with HabileLabs service lines (Cloud, AI/ML, Salesforce, DevOps, Web & Mobile Development, Data & BI).
• Segment and prioritize target accounts/industries/geographies (including international markets like US/EU) in collaboration with marketing and leadership.
• Build and maintain playbooks for cold calling, follow-up cadences, and lead handoff to Business Development/Account Executives.
• Identify and evaluate tools (dialers, sales engagement platforms, data enrichment tools) to improve team efficiency.

Pipeline & CRM Management

• Own accurate, disciplined use of Zoho CRM across the team - lead status, activity logging, and reporting.
• Build and maintain dashboards/reports on funnel metrics (calls made, connects, qualified leads, meetings booked, conversion rates) for leadership review.
• Ensure smooth, well-documented handoff of qualified leads to the sales/BD team, with tight feedback loops on lead quality.

Cross-functional Collaboration

• Work closely with Marketing to align on campaigns, target segments, messaging, and lead flow volume.
• Partner with Business Development/Sales leadership on pipeline forecasting and quota planning.
• Share market/prospect feedback with leadership to inform positioning and service packaging.

Individual Contribution

• Personally handle high-priority/strategic accounts or calls when needed, leading by example.

Required Skills & Qualifications

• 4-7 years of experience in demand generation, inside sales, telesales, or lead generation, with at least 1-2 years leading or mentoring a calling/SDR team.
• Proven track record of hitting/exceeding cold-calling and lead qualification targets, ideally in IT services, SaaS, or B2B software consulting.
• Excellent verbal and written communication skills in English; experience engaging international (US/EU) prospects is a strong plus.
• Strong working knowledge of CRM systems (Zoho CRM preferred) - pipeline management, reporting, and dashboard building.
• Familiarity with lead scoring/qualification frameworks (BANT, GPCT, MEDDIC, or similar).
• Data-driven approach - comfortable analyzing funnel metrics and translating them into process improvements.
• Strong coaching and people-management skills; able to motivate a target-driven team.
• Self-starter who can operate both strategically (process, planning) and tactically (getting on calls, solving day-to-day issues).

Good to Have

• Experience generating demand for cloud/AI/Salesforce/DevOps or similar technical service lines.
• Experience with sales engagement tools, dialers, or outbound automation platforms.
• Exposure to ABM (account-based marketing) or outbound campaigns targeting enterprise accounts.
• Prior experience scaling a demand-gen/SDR team from a small base.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.