Demand Generation Executive

Job Summary

We're looking for a driven Demand Generation Executive to be the first point of contact for prospective clients. This role is core to our sales pipeline - you'll be making outbound cold calls, engaging leads, and qualifying them before handing off to the sales/BD team. If you're energetic, persuasive, and love the thrill of a good conversation, this role is for you.

Responsibilities

• Make outbound cold calls to prospective leads (from provided databases, inbound inquiries, and self-sourced lists) to introduce HabileLabs services and solutions (Cloud, AI/ML, Web & Mobile Development, Salesforce, DevOps, Data & BI).
• Qualify leads based on defined criteria (budget, authority, need, timeline - BANT/GPCT or similar frameworks) before passing them to the sales team.
• Maintain accurate, up-to-date records of all calls, lead status, and follow-ups in the CRM (Zoho CRM).
• Follow structured call scripts and objection-handling techniques while adapting tone for different prospect personas across industries and geographies.
• Achieve daily/weekly targets for call volume, connect rate, and qualified leads generated.
• Schedule discovery calls/demos for the Business Development team with qualified prospects.
• Conduct basic research on leads/companies before calling to personalize outreach.
• Follow up consistently with warm leads via calls, email, and LinkedIn/WhatsApp to keep them engaged in the pipeline.
• Collaborate with the marketing team to give feedback on lead quality and messaging effectiveness.
• Report daily/weekly performance metrics to the reporting manager.

Requirements & Qualifications

• Excellent verbal communication skills in English (Hindi a plus); ability to build rapport quickly over the phone, including with international prospects.
• Prior experience in cold calling, telesales, inside sales, or lead generation preferred (IT services/SaaS background is a plus).
• Comfortable with rejection and persistent in following up without being pushy.
• Basic understanding of IT services / cloud / software development offerings (or willingness to learn quickly).
• Familiarity with CRM tools (Zoho CRM experience is a strong plus).
• Good listening skills to accurately gauge lead intent and qualify effectively.
• Self-motivated, target-driven, and comfortable working in a fast-paced environment.
• Basic computer proficiency (MS Excel/Google Sheets, email, LinkedIn Sales Navigator is a plus).

Good to Have

• Prior experience in an IT services company or B2B software consulting environment.
• Familiarity with lead scoring frameworks (BANT, GPCT, etc.)
• Experience calling international (US/EU) prospects or working across time zones.
• Experience using dialers or cold calling /sales engagement tools.

Experience

• 2-5 years
• Excellent in communication skills
• Graduation

Required Skills

• cold calling
• demand generation
• inside sales
• CRM

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.