Demand Generation Executive (B2B)

We are looking for a Demand Generation Executive (B2B) to own and scale our paid and performance-driven demand engine for enterprise and mid-market buyers. This role will plan, execute, and optimize multi-channel B2B campaigns that generate qualified pipeline, accelerate opportunities, and contribute to revenue growth. The ideal candidate combines hands-on B2B performance-marketing expertise with a strong demand-generation mindset and is able to manage campaigns, analyze data, and collaborate with sales, product marketing, and marketing operations to drive measurable business outcomes.

Responsibilities:

• Own end-to-end execution of B2B performance campaigns across paid search, paid social (especially LinkedIn), display, retargeting, and content syndication.
• Plan and launch demand-generation programs aligned to ICPs, buyer personas, ABM tiers, and sales priorities.
• Manage campaign budgets, pacing, bid strategies, and ROI optimization for B2B audiences.
• Design and run A/B and multivariate tests across creative, audience, offers, and landing pages optimized for enterprise buyers.
• Build and optimize B2B conversion paths: landing pages, forms, lead magnets, webinars, and nurturing flows.
• Partner with Sales and RevOps on MQL/SQL definitions, lead routing, SLAs, and pipeline reporting.
• Track and report on B2B pipeline contribution, CAC, CPL, conversion rates, opportunity creation, and LTV: CAC.
• Collaborate with content, design, and product marketing on B2B campaign assets, messaging, and offers.
• Use analytics and attribution to inform channel investment, audience strategy, and optimization decisions.
• Maintain documentation, share campaign learnings, and continuously improve the B2B demand engine.

Requirements:

• 3-6 years of experience in B2B performance marketing, demand generation, or growth marketing (B2B SaaS/technology preferred).
• Proven track record of managing B2B paid campaigns across Google Ads, LinkedIn Ads, and programmatic platforms.
• Strong understanding of B2B funnel metrics, attribution, and pipeline reporting.
• Experience working with marketing automation and CRM platforms (e. g., HubSpot, Marketo, Salesforce).
• Proficiency in analytics tools (e. g., Google Analytics, Looker, Tableau, or similar).
• Familiarity with ABM, account-based advertising, and sales-assisted motions.
• Ability to translate data into actionable insights and recommendations.
• Excellent communication and collaboration skills.
• Self-starter with strong ownership and execution discipline.
• Consistent achievement of B2B pipeline and performance targets.
• Improved CAC efficiency and higher-quality lead flow to sales.
• Clear, data-driven campaign reporting and insights for leadership.
• Strong collaboration with sales, product marketing, and operations.

Preferred qualifications:

• Experience in a high-growth B2B technology or SaaS company.
• Familiarity with lifecycle marketing, webinars, virtual events, and content-led demand strategies.
• Exposure to AI-enabled marketing tools and workflows.
• Understanding of enterprise buying committees and longer sales cycles.