Demand Generation and Digital Marketing Manager

Key Responsibilities

• Plan and execute email marketing and lead nurturing campaigns.
• Manage and grow Symtrax's social media presence, particularly LinkedIn.
• Run and optimize paid marketing campaigns (Google Ads, LinkedIn Ads, retargeting).
• Develop high-quality content including blogs, whitepapers, case studies, brochures, website content, and webinar materials.
• Improve SEO and AEO (Answer Engine Optimization) performance across search engines and AI platforms.
• Organize and promote webinars, events, and partner marketing activities.
• Work closely with sales teams to generate and nurture qualified leads.
• Manage marketing automation, campaign reporting, and performance analytics.
• Ensure brand consistency across all marketing channels and materials.

Key Success Metrics

• Marketing Qualified Leads (MQLs)
• Marketing-generated pipeline and opportunities
• Website traffic and organic growth
• Webinar registrations and attendance
• Social media engagement and reach
• Email campaign performance
• Cost per lead (CPL) and campaign ROI
• AI/Search visibility and content engagement

Required Skills & Experience

• 3+ years of B2B digital marketing experience.
• Strong expertise in email marketing, social media, content marketing, and paid advertising.
• Experience with SEO, AEO, and AI-driven search optimization.
• Hands-on experience with CRM and marketing automation platforms.
• Excellent content writing and communication skills.
• Ability to analyse campaign performance and optimize results.
• Experience in enterprise software, SaaS, AP Automation, E-Invoicing, ERP, or FinTech is highly desirable.

Ideal Candidate

• Demand-generation focused rather than activity focused.
• Strong analytical and creative thinking skills.
• Comfortable working with sales, product, and leadership teams.
• Passionate about building brand awareness and generating measurable business growth.

Core Objective

Increase Symtrax brand awareness, thought leadership, website traffic, and qualified lead generation through digital marketing, content marketing, webinars, events, and AI-era search visibility.