Demand Generation & ABM Specialist B2B SaaS (Legal / IP Tech)

Grimbell Business Solutions LLP · Pune · Full-time

We build growth engines for founder-led B2B companies. We're hiring someone to run demand generation and account-based marketing for our legal and IP technology clients — selling into patent attorneys, in-house IP counsel and licensing teams across the US and Europe.

This is not a lead-volume role. These buyers are few, hard to reach, and deeply sceptical of vendors. The work is building named-account lists from behavioural signals, writing outreach that earns a reply, and running the systems behind it.

What you'll do

• Build target account lists from real signals — patent filings, litigation records, renewal deadlines, leadership changes — not job-title filters
• Write and run multi-channel sequences across email and LinkedIn
• Own deliverability: sending domains, warm-up, authentication, reply rates
• Run LinkedIn for founders — profile, company page, content cadence, engagement
• Manage CRM, pipeline stages and weekly reporting
• Turn a complex technical product into language a lawyer will actually read

You'll fit if you have either

• 2–4 years in B2B demand generation or ABM, ideally selling to a technical or professional audience, and genuine interest in learning how IP and patents work, or
• Experience in patent research, IP analytics or a law firm, and you want to move into commercial and marketing work

Plus: excellent written English, comfort with research tools such as Apollo or Sales Navigator, and the judgement to know when not to send an email.

Useful, not required: familiarity with patents, SEPs or licensing · SEO and AEO · experience with US or EU B2B markets · CRM administration

What we offer

Work on global clients. Direct access to founders rather than layers of approval. Real ownership of a channel, and room to grow into a lead role. Some overlap with US hours will be needed, we'll structure it sensibly.