Data Analyst, Specialist (Marketing Analytics)

Job Summary

Analyzes data, assesses trends and develops actionable insights and recommendations in support of business objectives. Trains and develops junior analysts.

Role Summary

The Data Analyst, Specialist is responsible for leveraging data-driven insights to support strategic business decisions and improve operational efficiency. This role involves structuring complex business requests into well-defined analytical projects, extracting and analyzing large datasets from multiple sources and developing automated reporting solutions to enhance data accessibility and decision-making.

Responsibilities

• Engage with internal stakeholders to understand business objectives, translate requirements into analytical projects, and drive end-to-end execution with structured problem-solving.
• Gather, clean and validate structured and unstructured datasets from multiple sources, ensuring accuracy, completeness and consistency in data processing.
• Analyze and integrate data from multiple sources, including advertising platforms, Adobe Analytics, and CRM systems, to generate actionable business insights.
• Develop end-to-end marketing and sales funnel analytics by tracking customer journeys from campaign engagement through lead generation and sales conversion.
• Leverage Microsoft Dynamics (CRM) data, sales interactions, opportunity pipelines, and revenue metrics to provide a holistic view of marketing effectiveness and business performance.
• Conduct advanced statistical analyses, including A/B testing, experimentation, regression analysis, and campaign performance measurement to optimize marketing strategies.
• Design, build, and maintain dashboards and reporting solutions across marketing, events, content engagement, and operational performance metrics.
• Analyze user engagement and content utilization data from platforms such as Seismic to assess content effectiveness and adoption trends.
• Explore and onboard new data sources, including Adobe Workfront, to create reporting solutions and measure operational efficiency, productivity, and ROI.
• Perform deep-dive analysis and statistical modelling to identify trends, correlations and business drivers, enabling data-backed decision-making.
• Design and develop visually compelling dashboards and reports using Power BI, Tableau, or similar tools to simplify complex data for business users.
• Automate recurring reporting and analytics workflows using SQL and Python, reducing manual efforts and improving data accessibility.
• Implement predictive models, clustering techniques and forecasting algorithms to support business strategy, risk assessment and operational planning.
• Work closely with data engineers, IT teams and business stakeholders to enhance data architecture, ensuring seamless data integration and availability.
• Validate, optimize and standardize analytical methodologies, ensuring accuracy, efficiency and best practices in data analysis.
• Mentor, train and provide guidance to junior analysts, fostering a culture of knowledge sharing and continuous learning within the analytics team.

Qualifications and Skills

• Minimum 5 years of relevant work experience, with at least 3 years in advanced data analysis, statistical modeling or business intelligence.
• Bachelor s degree (B.E./B.Tech) in Computer Science, IT, or a Bachelor s in Statistics/Mathematics.
• Strong proficiency in SQL for querying, data extraction and performance optimization.
• Expertise in Python for scripting, data manipulation, automation and advanced analytics.
• Hands-on experience with data visualization tools like Power BI, Tableau or Looker to create interactive reports and experience in marketing concepts of A/B testing.
• Expertise in marketing and digital analytics, A/B testing, campaign effectiveness measurement, customer behaviour analysis, and conversion optimization to drive data-driven business outcomes
• Nice to have skills- Generative AI, Claude Code, experience in Adobe suite or Google Analytics

Location

This role is based in Hyderabad, Telangana at Vanguard s India office. Only qualified external applicants will be considered.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.