D2C Website Manager

Job Description:

About GoBoult:

GoBoult (formerly Boult) is India's #1 rated audio brand and the fastest-growing wearable brand, trusted by millions and recognized for market leadership and profitability in a highly competitive space. With disruptive campaigns, bold innovation, and nearly 1 million units sold monthly, GoBoult is redefining how India experiences sound and technology.

We are now looking for a D2C Website Manager to lead the growth of goboult.com - managing the entire website business end-to-end.

Key Responsibilities:

1. Website Business Ownership:

- Own P&L responsibility for goboult.co.in, driving revenue, AOV, conversion, and retention.

- Plan and execute end-to-end merchandising, product launches, and promotional calendars on the website.

- Manage Shopify operations including product listings, inventory sync, promotions, payment gateways, and integrations (no coding required).

- Optimize navigation, product placement, and site content to maximize sales.

2. Customer Journey & Experience:

- Partner with product, design, and tech teams to enhance UX, cart-to-purchase flow, and site performance.

- Monitor and reduce drop-offs, checkout abandonment, and ensure a frictionless shopping journey.

- Drive initiatives for personalization, loyalty, and repeat purchase.

3. Growth & Analytics:

- Track KPIs like revenue, conversion rate, AOV, retention, and customer LTV.

- Build dashboards and reports using GA4, Shopify Analytics, and other tools.

- Derive insights from data to guide promotional strategy, product visibility, and pricing interventions.

4. Collaboration & Execution:

- Work closely with marketing, supply chain, and e-commerce teams to align campaigns, demand planning, and inventory.

- Coordinate with CRM teams on email, SMS, and push campaigns for the website audience.

- Liaise with external partners/agencies for website integrations or operational support.

Who You Are:

- 3+ years of experience in D2C website management, e-commerce operations, or online business ownership.

- Hands-on expertise with Shopify (or similar platforms like Magento, WooCommerce).

- Strong commercial acumen - able to balance merchandising, promotions, and profitability.

- Highly data-driven, with experience in Google Analytics (GA4), dashboards, and funnel analysis.

- Comfortable in fast-paced, high-growth environments with multiple moving parts.

- Excellent collaborator with a bias for execution.

Qualifications:

- Education: Tier-1 B.Tech preferred (IITs, NITs, BITS, etc.) or equivalent strong academic background.

- Experience: 3+ years managing a D2C website business end-to-end.

- Demonstrated success in scaling traffic, conversion, and revenue.

Why Join Us:

- Drive GoBoult's flagship website business in its boldest rebrand yet.

- Take complete ownership of website P&L and growth levers.

- Be part of a high-energy, innovation-driven team reshaping India's wearables market.

GoBoult. Built for More. Rooted in India. Driven by You.

Key Skills:

- PNL Management

- Growth Marketing

- Shopify

- Paid Marketing

- Performance Marketing