D2C SOCIAL MEDIA SPECIALIST (sKINCARE)

About The Opportunity

A fast-scaling D2C beauty-tech brand in the premium skincare sector is on the hunt for a dynamic Social Media Specialist to own and amplify its digital voice. We're building cult-favorite skincare routines trusted by thousands across India, powered by science-backed formulations, community-led storytelling, and scroll-stopping visual content. If you live for TikTok trends, Instagram Reels analytics, and turning skincare routines into binge-worthy content—you belong here.

Role & Responsibilities

• Plan, create, and schedule daily social media content across Instagram, TikTok, and YouTube Shorts for a premium skincare brand.
• Design scroll-stopping visuals and short-form videos that drive product awareness, engagement, and conversions.
• Collaborate with influencer marketing and growth teams to execute branded campaigns with micro & macro creators.
• Analyze platform performance metrics (reach, CTR, saves, conversion) and optimize content calendar weekly.
• Build and maintain brand tone of voice—clean, clinical, yet approachable—with skincare education woven into every post.
• Stay ahead of social trends, platform algorithm updates, and competitor moves to keep content fresh and effective.
  
  

Skills & Qualifications

Must-Have

• Instagram
• TikTok
• YouTube Shorts
• Canva
• CapCut
• Meta Business Suite
• Google Analytics
• Shopify (or similar e-commerce platform)
  
  

Preferred

• Pictory or InVideo
• Basic Photoshop
• Klaviyo or email marketing experience
  
  

Benefits & Culture Highlights

• Work with a fast-moving, product-first team where your content directly impacts sales and brand perception.
• Access to cutting-edge skincare products and early previews of launches you'll help market.
• On-site culture in a vibrant, design-forward office with flexible Fridays and wellness perks.
  
  

Skills: youtube,instagram,skincare,access,brand perception,building,basic,social media,d2c,design,analytics