D2C Shopify Performance Marketing Manager
Beyond Borders Consultants · Delhi · onsite · Posted 49d ago
Not disclosedFresherfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
About The Opportunity
A fast-scaling D2C (Direct-to-Consumer) advisory and growth agency focused on helping global brands penetrate and scale in India, we combine deep local market intelligence with global performance marketing frameworks. Our clients range from Series A startups to international D2C leaders launching in India — and we're building the next generation of performance engines that drive acquisition, retention, and LTV across Shopify, social commerce, and digital wallets.
Role & Responsibilities
Must-Have
A fast-scaling D2C (Direct-to-Consumer) advisory and growth agency focused on helping global brands penetrate and scale in India, we combine deep local market intelligence with global performance marketing frameworks. Our clients range from Series A startups to international D2C leaders launching in India — and we're building the next generation of performance engines that drive acquisition, retention, and LTV across Shopify, social commerce, and digital wallets.
Role & Responsibilities
- Own full-funnel performance marketing for D2C Shopify brands: from top-of-funnel awareness → mid-funnel conversion → post-purchase retention & CLV expansion.
- Design, execute, and optimize paid media campaigns across Meta, Google Ads, TikTok, YouTube, and emerging Indian platforms like Moj & Josh.
- Build & refine attribution models using UTM, GA4, and Shopify analytics to map customer journeys and allocate spend for maximum ROAS.
- Lead A/B testing for creatives, landing pages, and offers — scaling winning variants across channels using structured experimentation frameworks.
- Collaborate with UX, content, and product teams to align marketing messaging with conversion architecture and user psychology.
- Report weekly to clients and leadership with clear KPI dashboards, budget pacing, and forecast-driven recommendations for growth levers.
Must-Have
- Shopify Plus
- Meta Ads Manager
- Google Ads
- GA4
- UTM Tracking
- ROAS Optimization
- A/B Testing
- Customer Journey Mapping
- TikTok Ads
- Post-purchase SMS Marketing (Klaviyo, SMSBump)
- India-specific platform experience (Moj, Josh, Flipkart Ads)
- Work with international D2C brands scaling into India — early-stage impact with global exposure.
- Fast-paced, data-obsessed culture — your decisions directly move revenue and KPIs.
- On-site collaborative setup in Bangalore with flexible core hours and performance-driven rewards.
Sourced from foundit
Skills
India-specific platform experience Moj Josh Flipkart AdsPost-purchase SMS Marketing Klaviyo SMSBumpShopify PlusCustomer Journey MappingROAS OptimizationMeta Ads ManagerTikTok AdsUTM trackingGoogle AdsGA4