D2C SEO Specialist (SKINCARE INDUSTRY)
Beyond Borders Consultants · Delhi · onsite · Posted 53d ago
Not disclosedFresherfulltimeSourced from
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About this role
About The Opportunity
A fast-scaling D2C beauty and skincare brand builder operating across India and Southeast Asia, we empower emerging skincare brands to dominate digital shelf space through data-driven SEO, content, and conversion-optimization strategies. Operating at the intersection of e-commerce, digital marketing, and consumer behavior, we build category-defining brand experiences that rank #1 on Google, Amazon, and Flipkart — turning niche products into market leaders. Role & Responsibilities
Must-Have
A fast-scaling D2C beauty and skincare brand builder operating across India and Southeast Asia, we empower emerging skincare brands to dominate digital shelf space through data-driven SEO, content, and conversion-optimization strategies. Operating at the intersection of e-commerce, digital marketing, and consumer behavior, we build category-defining brand experiences that rank #1 on Google, Amazon, and Flipkart — turning niche products into market leaders. Role & Responsibilities
- Own end-to-end SEO strategy for 5+ D2C skincare brands — including technical audits, keyword mapping, content roadmaps, and SERP performance tracking.
- Lead on-page and off-page optimization: optimize product pages, category structures, metadata, internal linking, and schema markup for Google and e-commerce platforms.
- Collaborate with content writers and designers to produce high-intent, conversion-oriented content that ranks for commercial skincare keywords (e.g., best acne serum for oily skin, anti aging cream for 30s).
- Run competitive gap analysis using tools like Ahrefs, SEMrush, and Helium 10 to reverse-engineer top-performing skincare competitors on Google and Amazon.
- Track, report, and optimize organic traffic KPIs (CTR, rankings, conversions, bounce rate) with dashboards in Google Analytics 4 and Looker Studio.
- Coordinate with e-commerce teams to implement SEO-friendly UX changes — mobile speed, product video SEO, FAQ schema, and review-rich snippets.
Must-Have
- Google Search Console
- Ahrefs
- SEMrush
- Google Analytics 4
- Schema markup
- Keyword research
- On-page SEO
- Technical SEO audits
- Amazon SEO / A9 algorithm experience
- Flipkart SEO / Seller Central optimization
- Skincare product category knowledge
- Work with breakout skincare brands scaling from ₹10Cr to ₹100Cr+ in ARR
- Hybrid work model with core on-site days in Bengaluru or Mumbai
- High-impact role — your SEO decisions directly move revenue and market share
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Skills
Amazon SEO A9 algorithm experienceFlipkart SEO Seller Central optimizationSkincare product category knowledgeON-PAGE SEOschema markupGoogle Analytics 4Technical SEO auditsKeyword ResearchSemrushGoogle Search ConsoleAhrefs