D2C Performance Marketing Manager

Key Responsibilities:

Campaign Management & Execution:

- Plan and execute end-to-end performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).

- Drive customer acquisition and revenue targets in line with brand goals.

- Define and execute bidding strategies, experiments, and A/B tests to optimize campaigns.

Data Analysis & Optimization:

- Analyze performance metrics (CAC, CVR, RTO/RVP, prepaid %, LTV) to identify insights and growth opportunities.

- Use attribution tools and data-driven forecasting to maximize ROI and improve funnel performance.

- Recommend website merchandising strategies and conversion optimization initiatives.

Stakeholder & Budget Management:

- Manage end-to-end stakeholder relationships to ensure alignment on goals and deliverables.

- Effectively allocate and optimize marketing budgets across channels.

Creative Collaboration:

- Work closely with the creative team to develop performance-ready ad creatives.

- Provide input on messaging and visual direction to enhance engagement and conversion.

E-commerce Platforms:

- Manage and track campaigns integrated with platforms like Shopify, Magento, or other e-commerce CMS.

- Recommend enhancements to website structure and customer journey.

Required Skills & Experience:

- Minimum 5+ years of hands-on experience in performance marketing, with 3+ years in a D2C environment.

Expertise in:

- Google Ads (Search, Shopping, Performance Max, YouTube)

- Meta advertising (Facebook, Instagram)

- Deep understanding of:

- Customer acquisition costs (CAC)

- Conversion rate optimization (CVR)

- Return to Origin/Return vs. Purchase (RTO/RVP)

- Prepaid percentage and other key D2C KPIs

- Experience in performance forecasting, budget management, and revenue planning.

- Proven ability to run experiments and optimize campaigns using attribution and analytics tools.

- Familiarity with Shopify, Magento, or similar platforms.

- Strong analytical, problem-solving, and project management skills.

- Excellent communication and stakeholder management.

Good to Have:

- Experience in brand media planning and optimizing top-funnel KPIs.

- Exposure to affiliate marketing and programmatic advertising.

- Knowledge of broader e-commerce growth strategies.